SAN FRANCISCO, CA / ACCESSWIRE / June 12, 2020 / ZoomInfo and its co-founders are making big headlines everywhere this past week in technology news and behind-the-scenes with venture capital (VC) firms that missed out on the hottest tech IPO of 2020 so far, doubling in value to $17.1 billion in less than one week.
ZoomInfo Technologies Inc. (ZI) is a cloud-based business-intelligence platform and is a leader in providing business-to-business (B2B) contact data used to help power marketing and sales campaigns when prospecting for new customers or targeting critical decision makers in order to turn them into buyers.
Sales professional prospecting for new customers from office. Image Credit: 123RF / Anel Alijagic
"What ZoomInfo does is help business-to-business companies find their next customer. In a pre-COVID environment it was important, and in a post-COVID environment, it is just as important," said Henry Schuck, Co-Founder and CEO of ZoomInfo, in a recent Bloomberg video interview.
ZoomInfo (formerly named DiscoverOrg) was co-founded by Schuck and Kirk Brown in 2007 with a self-funded investment of $25,000 charged to their personal credit cards. Schuck and Brown met when they were both were attending college at the University of Nevada Las Vegas (UNLV) from 2001 to 2005.
Schuck and Brown both became billionaires this week due to the success of ZoomInfo's initial public offering (IPO).
ZoomInfo has recently been confused with companies of similar names.
Once the coronavirus pandemic hit, Zoom Video Communications Inc. (ZM) gained popularity worldwide. Zoom.us became a household name as the go-to video screensharing platform for virtual meetings and chat once millions of employees were forced to leave their office workplaces and adapt to working from home during the crisis.
Account executive working from home answering call on their cell phone. Image Credit: 123RF / Anna Bizon
"Cell phone numbers and mobile phone numbers are still the most prized piece of contact information most sales and marketing professionals wish they had, if they only knew where to obtain that type of data intelligence," said Ben Argeband, Founder and CEO of Swordfish AI.
Swordfish AI is a competing B2B data provider that specializes in cell phone and email data, as opposed to office direct dial and email data like ZoomInfo.
Like ZoomInfo, Swordfish AI also includes business contact information, such as email addresses and direct dial company phone numbers with extensions. The competitive advantage over ZoomInfo, is higher global coverage of cell phone numbers and full social profile data.
Swordfish AI works via a Google Chrome Extension, or by uploading a spreadsheet of your existing contacts to enrich the data you already have in bulk, as opposed to using a stand-alone platform having to search one-by-one to find the people you need.
"The most up-to-date data is user generated via on social media platforms, such as: Linkedin, Facebook, Twitter, Google, Bing, GitHub, Dribble, Stackoverflow, Xing or Meetup," Argeband said.
Recently recruitment and talent acquisition professionals have been capitalizing on this trend. Healthcare recruiters, IT recruiters and defense contractor recruiters have been "Swordfishing" to quickly get cell phone numbers of their desired candidates to fill open positions in record time.
"The big differentiator Swordfish AI provides is direct cell phone data to call or text prospects directly. Every prospect you've ever wanted to reach has a cell phone. The response rate of contacting a prospect on their cell phone is far greater than any other contact method," said Argeband.
"We have some Swordfish AI monthly customers that use us exclusively for cell phone data, however, many are switching over from ZoomInfo because direct dial office phone numbers are no longer usable due to millions of people now working from home. The requirement has shifted from direct dial, to cell phone data," continued Argeband.
Start-up Swordfish AI was founded by Argeband in 2018. To find monthly data subscriptions and access to valuable B2B prospecting data, including cell phone and mobile phone numbers, visit https://www.Swordfish.ai for more information.
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