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Dow Jones News
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EQS-News: SoftwareONE acquires B-lay to strengthen its market-leading position in Software Lifecycle Management and expand its SAP and Oracle capabilities

EQS Group-News: SoftwareONE Holding AG / Key word(s): Acquisition 
SoftwareONE acquires B-lay to strengthen its market-leading position in 
Software Lifecycle Management and expand its SAP and Oracle capabilities 
 
2020-07-13 / 07:00 
 
Media Release 
 
*SoftwareONE acquires B-lay to strengthen its market-leading position in 
Software Lifecycle Management and expand its SAP and Oracle capabilities* 
 
Stans, Switzerland, 13 July 2020 - SoftwareONE Holding AG, a leading global 
provider of end-to-end software and cloud technology solutions, today 
announced that it has acquired B-lay, a leading provider of Software Asset 
Management (SAM) advisory and managed services for SAP and Oracle solutions. 
The transaction will further strengthen SoftwareONE's market-leading 
Software Lifecycle Management (SLM) and SAM practice in Europe, adding 
significant know-how and delivery capabilities. B-lay's Zyncc platform will 
be incorporated in SoftwareONE's existing end-to-end software 
rationalization and cloud optimization capabilities on PyraCloud to enhance 
customers' workload transformation from on-premise to cloud. 
 
Founded in 2008 and headquartered in Utrecht, the Netherlands, B-lay [1] has 
subsidiaries in the US and Romania where its Center of Excellence is based. 
The company provides both managed and professional services to help 
customers optimize their software and cloud spend, with a specific focus on 
compliance, audits, asset management and insights. B-lay's proprietary 
platform, Zyncc [2], supports organizations in managing and optimizing their 
cloud subscriptions and on-premise software. The three managing partners, 
Mark van Wolferen, Heidy Goyens and Richard Spithoven, will be joining 
SoftwareONE to lead its Oracle and SAP SLM practice in Europe. 
 
With increasing cloud adoption, organizations require a holistic approach to 
the administration, optimization and control of their digital investments, 
covering the entire lifecycle from procurement, adoption, modernization 
through to retirement of assets. SoftwareONE has over 700 professionals 
dedicated to SLM, making it one of the largest SLM consultancies worldwide. 
With the addition of B-lay's highly complementary business, SoftwareONE is 
well-positioned to deliver services for Oracle and SAP commercial and 
technology solutions on a larger scale in Europe and globally. 
 
"We have been impressed by B-lay's competitive services offering and 
entrepreneurial spirit, and expect the team to integrate seamlessly into 
SoftwareONE's SLM practice. Furthermore, we are pleased to continue 
successfully executing on our acquisition strategy and investing in our 
proprietary PyraCloud platform to provide customers with the best end-to-end 
software digital supply chain and transformation capabilities," said Dieter 
Schlosser, SoftwareONE CEO. 
 
"Together with SoftwareONE, we will leverage our deep knowledge and 
expertise to continue helping customers better manage their software and 
cloud assets," said Mark van Wolferen, B-lay co-founder and managing 
partner. 
 
No financial details or transaction terms have been disclosed. 
 
*CONTACT* 
 
Panthea Derks, Media Relations 
Tel. +41 44 832 82 03, panthea.derks@softwareone.com 
 
Anna Engvall, Investor Relations 
Tel. +41 44 832 41 37, anna.engvall@softwareone.com 
 
*ABOUT SOFTWAREONE* 
 
SoftwareONE is a leading global provider of end-to-end software and cloud 
technology solutions, headquartered in Switzerland. With capabilities across 
the entire value chain, it helps companies design and implement their 
technology strategy, buy the right software and cloud solutions at the right 
price, and manage and optimize their software estate. Its offerings are 
connected by PyraCloud, SoftwareONE's proprietary digital platform, that 
provides customers with data-driven, actionable intelligence. With around 
5,400 employees and sales and service delivery capabilities in 90 countries, 
SoftwareONE provides around 65,000 business customers with software and 
cloud solutions from over 7,500 publishers. SoftwareONE's shares (SWON) are 
listed on SIX Swiss Exchange. For more information, please visit 
SoftwareONE.com [3]. 
 
SoftwareONE Holding AG, Riedenmatt 4, CH-6370 Stans 
 
*CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION* 
 
This media release may contain certain forward-looking statements relating 
to the group's future business, development and economic performance. Such 
statements may be subject to a number of risks, uncertainties and other 
important factors, such as but not limited to force majeure, competitive 
pressures, legislative and regulatory developments, global, macroeconomic 
and political trends, the group's ability to attract and retain the 
employees that are necessary to generate revenues and to manage its 
businesses, fluctuations in currency exchange rates and general financial 
market conditions, changes in accounting standards or policies, delay or 
inability in obtaining approvals from authorities, technical developments, 
litigation or adverse publicity and news coverage, each of which could cause 
actual development and results to differ materially from the statements made 
in this media release. SoftwareONE assumes no obligation to update or alter 
forward-looking statements whether as a result of new information, future 
events or otherwise. 
 
End of Corporate News 
Language:    English 
Company:     SoftwareONE Holding AG 
             Riedenmatt 4 
             6370 Stans 
             Switzerland 
Phone:       +41 44 832 41 69 
E-mail:      info.ch@softwareone.com 
Internet:    www.softwareone.com 
ISIN:        CH0496451508 
Valor:       A2PTSZ 
Listed:      SIX Swiss Exchange 
EQS News ID: 1091749 
 
End of News EQS Group News Service 
 
1091749 2020-07-13 
 
 
1: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=f927271d541664ecc9a934ac08fe5aec&application_id=1091749&site_id=vwd&application_name=news 
2: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=d15546d0c43d66fe7a48a1e44f4e08dc&application_id=1091749&site_id=vwd&application_name=news 
3: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=3aa918fdd24f9f0c5a0c62f355eef41c&application_id=1091749&site_id=vwd&application_name=news 
 

(END) Dow Jones Newswires

July 13, 2020 01:00 ET (05:00 GMT)

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© 2020 Dow Jones News
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