With the increasing demand for convenience, ready-to-eat food products, and changing lifestyles, the global processed food industry has seen substantial growth in recent years. However, seasonal deficiency of raw materials, storage constraints, transportation issues, and rising competition are some of the challenges that require processed food industry players to alter their business strategies. Infiniti's research experts have 16+ years of expertise in offering competitive intelligence solutions to help processed food industry players stay relevant in this competitive industry. In their recent engagement Infiniti's competitive intelligence experts helped a processed food manufacturer and supplier enhance market share by 23% within one year.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200828005191/en/
Competitive Intelligence Solutions for a Processed Food Industry Client (Graphic: Business Wire)
To gain in-depth insights into changing market dynamics, and strategies to stay ahead of the competition in the processed food industry, request a free proposal.
The increasing demand for ready-to-eat food products, and the increasing working women population are aiding the processed food industry growth. However, seasonal deficiency of raw materials, storage and transportation issues, and rising competition are increasing challenges for companies operating in the industry. Owing to such challenges, manufacturers need to alter their business strategies to stay relevant in the marketplace," says a processed food industry expert at Infiniti Research.
Business Challenge:
The client, a processed food manufacturer and supplier, sought to keep up with growing demand and competition, by revamping their business strategy. Additionally, they struggled with major processed food industry challenges, such as the seasonal deficiency of raw materials, storage constraints, transportation issues, and adapting to technological developments. However, the processed food industry client lacked the capability and resources to gather comprehensive insights into the market. Therefore, the client sought to partner with Infiniti to leverage our expertise in offering competitive intelligence solutions.
Our Approach:
Infiniti's competitive intelligence experts developed a four-phase approach to assist the processed food industry client. The approach included the following:
- Market scanning and monitoring analysis to analyze industry developments and market changes
- Competitive benchmarking analysis to compare the client's offerings with the top industry players
- Inventory management solutions to identify warehouse and transportation issues
- Technology assessment to identify the latest technologies and processes
Business Outcome:
With Infiniti's competitive intelligence solutions, the processed food industry client was able to keep pace with the market changes and demand fluctuations in the industry. The client gathered comprehensive insights into their competitors' offerings and strategic initiatives. The client was also able to resolve storage issues by revamping their warehouse according to the analysis of their competitors' infrastructure facilities. Additionally, with robust packaging techniques, the client was able to transport perishable items without damage.
By leveraging Infiniti's competitive intelligence solutions, the processed food industry client was also able to:
- Automate their processes and speed up production and distribution activities
- Better plan supply chain activities, and resolve transportation and storage issues
- Enhance market share by 23% within one year of leveraging our solution
Speak to our experts to learn more about tackling the transportation and storage challenges in the processed food industry.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
View source version on businesswire.com: https://www.businesswire.com/news/home/20200828005191/en/
Contacts:
Infiniti Research
Anirban Choudhury
Marketing Manager
US: +1 844 778 0600
UK: +44 203 893 3400
https://www.infinitiresearch.com/contact-us