STOCKHOLM, Sept. 21, 2020 /PRNewswire/ -- Last July, the award ceremony of the 2020 Ringier Technology Innovation Award - Personal Care was grandly held at Shanghai Marriott Hotel Parkview. After a professional evaluation by independent experts and online voting by industry professionals, Elkem Silicones elastomer gel PURESIL ORG01 won the "Effective Ingredients - Innovation Award".
PURESIL ORG 01: Green, eco-forward
PURESIL ORG 01 is an innovative eco-forward silicone elastomer gel. Its carrier fluid which represents at least 80% of its composition is derived from sustainable and renewable sugarcane. It meets today's consumers increasing desire for natural, "green", eco-friendly products with a low carbon footprint. The C13-15 alkane is made from the fermentation followed by hydrogenation of sugarcane, a 100% carbon conversion from a natural source according to the ISO16128 standard. Furthermore, the sourcing and processing were designed to maximize sustainability: sugarcane is fast growing and requires low water irrigation; it is sourced 2000km away from the Amazon rainforest to respect biodiversity, and its bagasse is used for electric cogeneration to further minimize the carbon footprint.
Beauty-enhancing, instantly imparting a younger look and feel
PURESIL ORG 01 elastomer gel features 5-10 x smaller particle sizes compared to the leading benchmarks. This results in better film-forming, even coverage, and high beauty-enhancing efficacy and formulation benefits, such as:
- Delivering feather-light, soft, smooth, and powdery feel without negative balling effect
- Delivering instant wrinkle masking, minimize the appearance of fine lines
- SPF boosting thanks to the excellent film-forming and even coverage
- High efficiency in thickening water-in-silicone and oil-in-water emulsions
The carrier fluid of ORG 01 is non-volatile, easy to spread, light sensory with quick absorption in the skin. PURESIL ORG 01 is an ideal alternative to elastomers delivered in cylcopentasiloxane.
Committed to providing more innovative eco-forward solutions
As an integrated upstream and downstream silicone manufacturer, Elkem Silicones strives to move toward sustainability by controlling carbon emission, investing in renewable energy, reducing carbon footprint & minimizing waste. We are committed to developing innovative products that meet customers' requirements for sustainable and eco-friendly raw materials. Stay tuned for our new addition to the ORG series soon.
Learn more on our PURESILTM pages and get our dedicated resources.
CONTACT:
Wendy Cots
Global Brand manager
+ (33) 6 07 61 67 60
Wendy.cots@elkem.com
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