Citrus Water manufacturers are investing in strengthening distribution channels to retailers such as supermarkets and hypermarkets to keep up with demand during the covid-19 pandemic.
DUBAI, UAE / ACCESSWIRE / October 26, 2020 / The citrus water market reflected a growth rate of 15.2% in 2020. The closure of food services in many regions and sudden decline in demand from commercial end-users are key factors which hinders short term market prospects.
"Citrus-Water market players are ready to promote formulations of beverages with better nutritional profile. In addition, a wide range of product options is likely to boost adoption of citrus water among end- users in the long term," says the FMI report.
Citrus Water Market- Key Takeaways
- Tins are gaining signification traction due to convenient packaging solutions.
- Citrus water products will surpass other alternatives due to improved quality of ingredients.
- North America is set to dominate the market in terms of revenue, owing to robust distribution channels.
- On the basis of sales channel, modern trade and speciality stores are likely to gain more attention through the forecast period.
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Citrus Water Market- Driving Factors
- Use of citrus water as a fragrant in cosmetics facilitates production across the globe.
- Improving lifestyles, rising disposable income, presence of e-retail stores etc. are amongst the major market driving factors.
- Increased production and favorable government policies in Europe, drives the growth in this region.
- Presence of leading international players and RTD beverage manufacturers, propels the market growth.
Citrus Water Market- Major Restraints
- High cost of citrus water as compared to other conventional beverages, restricts market growth.
- Doubts regarding efficacy and quality of the water hinders growth to a considerable extent.
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COVID-19 Impact on Citrus Water Market
The lockdown measures imposed by governments during the coronavirus pandemic has resulted in a significant dip in demand for citrus water products. The temporary closure of food service businesses during this period has had a major impact on the market. However, household manufacturing of citrus water remained constant giving a boost to consumption during lockdown too. Recovery will improve gradually with lockdown restrictions being eased towards 2021. Sales of functional alcohol went up by 10.3% in USA while 9.3% in UK as demand for packaged and ready-to-drink products gained demand through and after lockdown.
Competitive Landscape
Players in the market are investing in the expansion of production capabilities through acquisitions and expansions. This enables them to keep up with rising demand and geographic penetration.
For example, prominent regional players are working on enhancing product launches. Key players are focusing on online sales too for a better insight and increased profit. Strengthening of distribution network remains an important strategy for the manufacturers. Key players include Danone S.A., Nestle S.A., The Coca Cola Company, PepsiCo Inc., Suntory Beverages & Food Ltd.
Nestle, SA. Added Ready Beverage refreshes with original citrus flavours to enter international markets.
The CocaCola Company now offers AHA sparkling water with watermelon, strawberry and orange flavours to add sugar-free drinks in their portfolio.
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About the Report
This study offers readers a comprehensive market forecast of the citrus water market. Global, regional and country-level analysis of the top industry trends impacting the market is covered in this study. The report offers insights on the basis of type (economic, premium), source (lemon, orange, lime etc.), distribution (direct sales, hypermarket/supermarket, club stores, discounters, grocery retailers, convenience stores, and online stores) and across seven regions (North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA).
Table Of Content
1. Global Citrus Water Market Overview
1.1. Market Introduction
1.1.1. Global Citrus Water Market Taxonomy
1.1.2. Global Citrus Water Market Definition
1.2. Global Citrus Water Market Size (US$ Mn & Volume) and Forecast, 2014-2028
1.2.1. Global Citrus Water Market Y-o-Y Growth
1.3. Global Citrus Water Market Dynamics
1.4. Supply Chain
1.5. Cost Structure
1.6. Pricing Analysis
1.7. Raw Material Sourcing Strategy and Analysis
1.8. Service Provider List
1.9. Key Participants Market Presence (Intensity Map) By Region
2. Global Citrus Water Market Analysis and Forecast 2014-2028
2.1. Global Citrus Water Market Size and Forecast By Product Type, 2014-2028
2.1.1. Economic Market Size and Forecast, 2014-2028
2.1.1.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.1.1.2. Market Share Comparison, By Region
2.1.1.3. Y-o-Y growth Comparison, By Region
2.1.2. Premium Market Size and Forecast, 2014-2028
2.1.2.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.1.2.2. Market Share Comparison, By Region
2.1.2.3. Y-o-Y growth Comparison, By Region
2.2. Global Citrus Water Market Size and Forecast By Source, 2014-2028
2.2.1. Lemon Market Size and Forecast, 2014-2028
2.2.1.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.2.1.2. Market Share Comparison, By Region
2.2.1.3. Y-o-Y growth Comparison, By Region
2.2.2. Orange Market Size and Forecast, 2014-2028
2.2.2.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.2.2.2. Market Share Comparison, By Region
2.2.2.3. Y-o-Y growth Comparison, By Region
2.2.3. Lime Market Size and Forecast, 2014-2028
2.2.3.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.2.3.2. Market Share Comparison, By Region
2.2.3.3. Y-o-Y growth Comparison, By Region
2.2.4. Grapefruit Market Size and Forecast, 2014-2028
2.2.4.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.2.4.2. Market Share Comparison, By Region
2.2.4.3. Y-o-Y growth Comparison, By Region
2.2.5. Mixed Market Size and Forecast, 2014-2028
2.2.5.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.2.5.2. Market Share Comparison, By Region
2.2.5.3. Y-o-Y growth Comparison, By Region
2.3. Global Citrus Water Market Size and Forecast By Packaging Format, 2014-2028
2.3.1. Glass Bottles Market Size and Forecast, 2014-2028
2.3.1.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.3.1.2. Market Share Comparison, By Region
2.3.1.3. Y-o-Y growth Comparison, By Region
2.3.2. Tins Market Size and Forecast, 2014-2028
2.3.2.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.3.2.2. Market Share Comparison, By Region
2.3.2.3. Y-o-Y growth Comparison, By Region
2.3.3. Plastic Bottles Market Size and Forecast, 2014-2028
2.3.3.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.3.3.2. Market Share Comparison, By Region
2.3.3.3. Y-o-Y growth Comparison, By Region
2.3.4. Other Packaging Formats Market Size and Forecast, 2014-2028
2.3.4.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.3.4.2. Market Share Comparison, By Region
2.3.4.3. Y-o-Y growth Comparison, By Region
2.4. Global Citrus Water Market Size and Forecast By Distribution Channel, 2014-2028
2.4.1. Modern Trade Market Size and Forecast, 2014-2028
2.4.1.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.4.1.2. Market Share Comparison, By Region
2.4.1.3. Y-o-Y growth Comparison, By Region
2.4.2. Specialty Stores Market Size and Forecast, 2014-2028
2.4.2.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.4.2.2. Market Share Comparison, By Region
2.4.2.3. Y-o-Y growth Comparison, By Region
2.4.3. Convenience Stores Market Size and Forecast, 2014-2028
2.4.3.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.4.3.2. Market Share Comparison, By Region
2.4.3.3. Y-o-Y growth Comparison, By Region
2.4.4. Commercial Market Size and Forecast, 2014-2028
2.4.4.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.4.4.2. Market Share Comparison, By Region
2.4.4.3. Y-o-Y growth Comparison, By Region
2.4.5. Hotels/Restaurants/Bars Market Size and Forecast, 2014-2028
2.4.5.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.4.5.2. Market Share Comparison, By Region
2.4.5.3. Y-o-Y growth Comparison, By Region
2.4.6. Online Retailers Market Size and Forecast, 2014-2028
2.4.6.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.4.6.2. Market Share Comparison, By Region
2.4.6.3. Y-o-Y growth Comparison, By Region
2.4.7. Other Retailing Formats Market Size and Forecast, 2014-2028
2.4.7.1. Revenue (US$ Mn) & Volume Comparison, By Region
2.4.7.2. Market Share Comparison, By Region
2.4.7.3. Y-o-Y growth Comparison, By Region
3. North America Citrus Water Market Size and Forecast, 2014-2028
3.1. Revenue (US$ Mn) & Volume Comparison, By Country
3.1.1. US
3.1.2. Canada
3.2. Revenue (US$ Mn) & Volume Comparison, By Product Type
3.3. Revenue (US$ Mn) & Volume Comparison, By Source
3.4. Revenue (US$ Mn) & Volume Comparison, By Packaging Format
3.5. Revenue (US$ Mn) & Volume Comparison, By Distribution Channel
4. Latin America Citrus Water Market Size and Forecast, 2014-2028
4.1. Revenue (US$ Mn) & Volume Comparison, By Country
4.1.1. Brazil
4.1.2. Mexico
4.1.3. Chile
4.1.4. Argentina
4.1.5. Rest of Latin America
4.2. Revenue (US$ Mn) & Volume Comparison, By Product Type
4.3. Revenue (US$ Mn) & Volume Comparison, By Source
4.4. Revenue (US$ Mn) & Volume Comparison, By Packaging Format
4.5. Revenue (US$ Mn) & Volume Comparison, By Distribution Channel
5. Europe Citrus Water Market Size and Forecast, 2014-2028
5.1. Revenue (US$ Mn) & Volume Comparison, By Country
5.1.1. Germany
5.1.2. U.K.
5.1.3. Russia
5.1.4. France
5.1.5. Italy
5.1.6. Rest of Europe
5.2. Revenue (US$ Mn) & Volume Comparison, By Product Type
5.3. Revenue (US$ Mn) & Volume Comparison, By Source
5.4. Revenue (US$ Mn) & Volume Comparison, By Packaging Format
5.5. Revenue (US$ Mn) & Volume Comparison, By Distribution Channel
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