DJ Showroomprive.com: Strong third quarter growth (+30%)
Showroomprive.com
Showroomprive.com: Strong third quarter growth (+30%)
28-Oct-2020 / 18:00 CET/CEST
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strong Third quarter growth (+30%)
Successful evolution of our business model amid a FAVOURABLE e-commerce
environment
Confirmation of ebitda IMPROVEMENT- healthy financial position with over
&euro100 million gross cash
La Plaine Saint Denis, 28 October 2020 - Showroomprivé (SRP Group), a
leading European online retailer specialising in fashion for the Digital
Woman, has published its net revenues for the third quarter and first nine
months ended 30 September 2020.
Excellent growth momentum in the third quarter: +30% (+31% for
internet sales)
· Confirmation of the success of our strategic initiatives: a
more diversified and attractive offering with new prime
partner brands;
· A loyal customer base that continues to grow within a more
favourable environment for e-commerce since the Covid-19
health crisis;
· Good performance in internet Fashion, Home and Beauty sales,
largely offsetting the temporary decline in ticketing/travel
sales;
· Performance amplified by a catch-up effect in Q3 amounting
to &euro9.9 million of revenues from orders placed in Q2
(deliveries postponed due to the health crisis).
Revenues for the first nine months up 8.8%, of which 9.0% from
the internet business
· Pursuit of growth trajectory after a second quarter up by
19.3%
Virtuous trajectory confirmed for the second half of 2020:
Estimated 2020 EBITDA[1] close to &euro20 million
· Controlled growth with increased offering selectivity based
on profitability;
· Optimisation and control of operating expenses (marketing,
logistics) as part of the finalisation of the Performance
Plan;
· Estimated 2020 EBITDA close to &euro20 million.
A healthy and robust financial position
· Healthy capital structure, recapitalised mainly via a
successful capital increase with 188% over-subscription;
· Gross cash and cash equivalents: &euro112 million bolstered
by capital increase proceeds and third quarter business - Net
debt reduced to &euro8 million as of 30 September 2020.
Showroomprivé co-founders and co-CEOs Thierry Petit and David Dayan
commented on these results: "The good third quarter performance both
confirms and amplifies the resurgence of our business since the start of the
second quarter. We are reaping the rewards of the hard work put in by our
teams and management over the past 18 months under the 2018-2020 Performance
Plan. Thanks to a qualitative offering enhanced by the arrival of new
brands, we are meeting the expectations of our loyal customer base while
attracting new customers amid a favourable environment for internet sales.
Bolstered by this trend, we are confident that our operating profitability
will continue to improve. As such, our second half EBITDA should be higher
than in the first half and we reckon we should be able to post a full-year
2020 EBITDA close to &euro20 million. With the strengthening of our capital
structure in July and the renewed trust of our banking partners, we have a
robust and sustainable financial structure as evidenced by a strong cash
position. The indicators are good and Showroomprivé is well set to write an
exciting new chapter in its history and consolidate its position among the
leading French e-commerce brands. We share this ambition with all our
employees."
Q3 and 9-month 2020 revenues
Revenue analysis
Q3 2019 Q3 2020 Change (%)
Net revenues (&eurom) 125.0 161.9 +29.6%
Total Internet revenues[2] 121.9 160.0 +31.2%
Other revenues[3] 3.0 2.0 -34.8%
9-month 2019 9-month 2020
Net revenues (&eurom) 427.0 464.7 +8.8%
Total Internet revenues 420.3 458.1 +9.0%
Other revenues 6.7 6.5 -2.4%
Strong revenue growth in the third quarter
Group net revenues were up sharply (+29.6%) to &euro161.9 million for the
third quarter of 2020. Internet revenues rose even more, by 31.2%, to
&euro160.0 million.
This performance reflects the continued recovery recorded in the second
quarter (+19.3%) and confirms the new growth dynamic in the business amid a
favourable environment for e-commerce especially since the start of the
health crisis.
In particular, the Group is reaping the rewards of the measures taken to
make its offering more attractive, under the auspices of a revamped sales
team. The Group has a more diversified and greater quality offering, as
evidenced by the arrival of new prime brands, particularly in Fashion, Home
(Home Decoration and Household Appliances) and Beauty, which have driven
growth.
Quarterly performance is all the more impressive given that the
ticketing/travel sector continues to be impacted by the ongoing health
crisis.
The growth in revenues during the third quarter was accentuated by a delay
in the recognition of second quarter revenues, amounting to &euro9.9
million, which was ultimately recorded in Q3 due to the slowdown in
logistics during the lockdown easing period.
Revenues from other activities (physical clearance of unsold inventory and
internet sales returns) amounted to &euro2.0 million. This non-strategic and
relatively lowly profitable revenue stream will always vary from one quarter
to the next, as it is impacted by one-off clearance operations launched by
the Group on the physical market. These operations were more significant in
Q3 and in particular Q4 2019.
Confirmation of the growth trajectory recorded since the start of the year
The third quarter growth surge enabled the Group to post revenues of
&euro464.7 million for the first nine months of the year and return a
significant growth of 8.8% over the same period (+9.0% for internet
revenues). This performance was again driven by the Group's loyal customer
base, which accounts for 80% of sales since January 2020, and the increase
in average basket size that validates the Group's commercial strategy.
Analysis of key performance indicators (without Beautéprivée)
9-month 2019 9-month 2020 Change
Cumulative buyers* 9.5 10.3 +8.0%
(millions)
Buyers** (millions) 2.6 2.6 -
of which loyal 2.1 2.1 -0.7%
buyers***
as % of total 80% 80% -
buyers
Number of orders 9.5 9.4 -1.1%
(millions)
Revenue per buyer 147.8 158.8 +7.5%
(IFRS)
Average number of 3.6 3.6 -1.0%
orders per buyer
Average basket size 40.7 44.2 +8.6%
(&euro)
* All buyers who have made at least one purchase on the
group's platform since its launch
** Member who made at least one order during the year
*** Member who made at least one order during the year and at
least one order during previous year
The increased selectivity of the offering initiated in 2019 followed by its
gradual enhancement with new premium partner brands led to an increase of
around &euro3.5 in the average basket size over the first nine months of the
year. This amounted to &euro44.2, pushing revenue per buyer up from
&euro147.8 to &euro158.8 over the period.
Although the number of buyers and orders per buyer is broadly stable over
nine months, the quarterly trend is positive. The indicators are gradually
improving with a 7% increase in the number of orders and 6% in the number of
buyers in the third quarter alone, offsetting the negative impact of the
first quarter.
The increase of 0.5 million of cumulated buyers since 1 January 2020,
including around 170,000 in the third quarter, confirms the Group's capacity
to attract and convert new customers whilst continuing to rigorously manage
marketing expenses. The advertising situation during the lockdown period and
the following months also enabled the Group to seize new competitively
priced opportunities to increase visibility.
A healthy financial position - Significant cash surplus
At the end of the third quarter, during the final stage of its refinancing
operations, the Group successfully completed a capital increase of around
&euro10 million. The increase in shareholders' equity and the new financing
facilities secure the Group's financial position in the long term whilst
providing it with the resources to actively pursue its development.
On 30 September 2020, the Group had available cash of more than &euro112,4
million, bolstered by third quarter cash generation. Considering a gross
financial debt of &euro120.8 million, the net financial debt stood at
&euro8.4 million as of September 30, 2020.
Outlook in the context of a sanitary crisis
The high business volumes combined with greater offering selectivity and a
more efficient process organization, enable the Group to expect the
continued gradual improvement in performance. The Group is on track to
generate a higher EBITDA in the second half of the year than in the first
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