BERLIN, November 19 (WNM/Energy Research & Social Science/Ulrich von Lampe) - Conventional wisdom dictates that people buy what they need, so their energy consumption and carbon footprint inevitably increase with their income. Logically, therefore, effective climate protection seems out of reach, especially in emerging markets. But this picture is challenged by a new study. This concludes that consumption is determined not only by need, but also by the desire to keep up with and, if possible, outdo ...Den vollständigen Artikel lesen ...