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WKN: 860398 ISIN: JP3118000003 Ticker-Symbol: ASI1 
Tradegate
03.03.21
14:11 Uhr
14,005 Euro
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PR Newswire
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ASICS Returns To Its Roots To Uplift The World Through Sport

As the world faces the risk of a mental health pandemic, ASICS renews its commitment to move minds through sport

LONDON, Jan. 13, 2021 /PRNewswire/ -- As the world faces the risk of a mental health pandemic, ASICS today announces its renewed commitment to use the power of sport to uplift the world. In 2021 and beyond, ASICS will support more people to experience the transformative power of sport, not just on the body but on the mind. Through research and innovation, and by supporting projects that get people moving for positive physical and mental wellbeing, ASICS is committed to moving body and mind.

ASICS is showcasing the positive impact of sport on mental wellbeing

Moving Minds Since 1949
ASICS, an acronym of the Latin phrase Anima Sana In Corpore Sano or a Sound Mind in a Sound Body, has always believed in the positive impact of sport on the mind. ASICS' founder, Kihachiro Onitsuka, saw that sport had the ability to bring hope and lift spirits in post-war Japan. Today, ASICS' founding philosophy is perhaps more relevant than ever before. Which is why the company is returning to its roots and putting "Sound Mind, Sound Body" at the core of its business.

Moving Minds Through Research and Innovation
In 2021, ASICS will undertake a landmark research project into the positive impact of sport on mental wellbeing. It will use cutting-edge biometric technology to capture the true impact of sport on the minds of thousands of participants around the world.

Ahead of the research project's full roll-out, ASICS has also conducted an initial feasibility study involving a group of elite athletes - including British Olympic runner and European Triathlon Champion Beth Potter - and everyday athletes as a basis for comparison.

Moving Minds Measured
Overseen by Dr Brendon Stubbs, a leading exercise and mental health researcher based at King's College, London, the study measured a series of brain pathways known to influence the emotional and cognitive elements of mental wellbeing. And it found that after a short amount of physical activity, the everyday athletes experienced an overall emotional uplift, including up to a 29% improvement in their ability to cope with stress and up to an 18% increase in their relaxation levels. They also reported a significant drop in negative emotions like frustration (up to 135%) and were up to 28% less prone to making rash decisions and reacting negatively to challenges or disruption.

When it comes to the brain pathways associated with cognitive performance, the everyday athletes again demonstrated a significant uplift after a brief amount of sport. This included up to a 26% increase in brain processing speed, up to a 21% improvement in memory and as much as a 58% reduction in their levels of cognitive stress, some of the symptoms of which are anxiety, forgetfulness and disorganisation.

Interestingly, both the emotional and cognitive uplifts were greater among the everyday athletes than among the elite ones.

Following this initial feasibility study, ASICS is continuing to conduct the experiment with both everyday and elite athletes. The findings of this research project will be used to develop future innovations that unlock the mental benefits of sport and exercise for athletes of all levels.

Moving Minds at Sunrise to Spread Positivity
From today, ASICS is coming together with its athletes - including Eilish McColgan, Noëlle Roorda and Kiryu Yoshihide - to issue an open invitation to people around the world to join their mission to uplift the world. Using sunrise as a symbol of hope, ASICS is encouraging people everywhere to kick start the New Year by moving at sunrise to spread positivity, and raise awareness and funds. From today, hundreds of ASICS athletes, ambassadors and employees will move at sunrise, and for every SunriseMind selfie they share ASICS will make a donation to mental health charity Mind to fund research into mental health in sport and fund support services for people experiencing mental health problems.

To get involved:

  • Get up, get out and move at sunrise by going for a run, walk, or taking part in any sport or activity*
  • Take your sunrise selfie and upload to Instagram, Facebook or Twitter with SunriseMind
  • For every SunriseMind image shared, ASICS will make a donation

Dr. Brendon Stubbs, a leading exercise & mental health researcher, based at King's College London says: "It is impossible to overstate just how significant the impact sport and exercise have on our mind. It's absolutely vital that people regularly move their body to experience those all-important cognitive and emotional benefits for themselves. Never has there been a more important time to become active and experience the mental health benefits sport and movement bring."

Gary Raucher, EVP Categories at ASICS EMEA said, "We know COVID-19 has put even more pressure on the wellbeing of millions of people. We also know and believe that sport and movement can lift spirits and help people feel better. For us, 2021 is about unlocking the unique power of sport to uplift our minds. That starts with encouraging people everywhere to move with us at sunrise and will continue throughout the year as we demonstrate our commitments to our founding philosophy of a sound mind, sound body."

ASICS has also released a special Sunrise Red Collection designed to move body and mind. The Sunrise Red Collection features key ASICS styles, for example GEL-NIMBUS 23, GEL-RESOLUTION 8 and GEL-QUANTUM 360 6 in the striking Sunrise Red colourway to spread positivity through movement.

Get Involved
For more information or to take part, visit ASICS.com and follow @asicseurope.

NOTES FOR EDITOR
*While we encourage people to get out and move at sunrise, we would always advise everyone to do so in accordance with local Covid-19 restrictions in place.

MEDIA ASSETS

  • Campaign Website: https://asics.com/geo/mk/sunrise-mind
  • Image & Video available includes:
    • Product, Activation & Research Images
    • Sound Mind, Sound Body Launch Film

THE RESEARCH
ASICS is undertaking a live experiment to advance its understanding of sport's impact on the mind. Developed in collaboration with neuroinformatic company EMOTIV, and leading exercise and mental health researcher Dr. Brendon Stubbs, the experiment employs Advance EEG technology to chart the difference in an individual's cognitive and emotional reactions pre- and post- exercise across six primary metrics - interest, excitement, frustration, relaxation, cognitive stress and focus.

On completion of the experiment, an individual's neurobiological data is interpreted through validated machine learning algorithms to produce a summary report and series of mind map visuals, detailing in an objective way the positive impact of exercise on their cognitive and emotional brain pathway responses.

Taking place between 1stDecember 2020 and Friday 7thJanuary 2021, the experiment has been conducted on an initial research group of seven people. This group includes three elite and a control group of four non-elite athletes.

Photo - https://mma.prnewswire.com/media/1419210/Beth_Potter_Asics_Dashboard.jpg
Photo - https://mma.prnewswire.com/media/1419296/ASICS.jpg

ASICS is moving minds at sunrise to spread positivity

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© 2021 PR Newswire
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