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PR Newswire
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New Pandemic-Driven Sales Approaches Will Push Augmented Reality Revenues in Retail and Marketing to US12$ billion in 2025

Brands are increasingly leveraging AR tools and 3D content to drive online sales and add value to their customers

LONDON, Feb. 3, 2021 /PRNewswire/ -- The ongoing pandemic and lockdowns have exploded social media usage and increased traffic in online shopping platforms, forcing many brands to embrace emerging technologies such as Augmented Reality (AR) and virtual stores to remain competitive and engaged with their customers. AR is not a new concept in the retail/marketing industry, however today it is more mature. Now due to the changes in consumer behavior and the need for digital transformation, adoption of AR tools is accelerated. ABI Research, a global tech market advisory firm, estimates the augmented reality market in retail, commerce, and marketing will surpass US$12 billion in 2025.

"The advancement

ABI Research www.abiresearch.com

s in face and spatial recognition in combination with WebAR and other content democratization efforts will be game changers for virtual try on and product preview experiences, allowing consumers to seamlessly access interactive and realistic AR content. Within the next two years, more and more brands will transfer their marketing campaigns and online shopping platforms from static webpages and 2D images to interactive experiences and platforms," explains Eleftheria Kouri, Research Analyst at ABI Research.

AR technology has become more accessible, capable, and affordable over the past few years, which has spurred interest in AR across markets for both users and enterprises. AR platform providers such as ThreeKit and Cappacity have launched 3D content creation tools with the aim of easing content creation requirements-often a barrier for many retailers. AR providers such as Banuba and Poplar Studio are assisting brands in leveraging AR technology and building interactive marketing campaigns on social media platforms. These efforts are joined by incumbent retail and tech names, such as Amazon, Facebook, and Apple, along with brands already leveraging AR for retail and marketing, including IKEA, Hyundai, Nestle, and Nike.

"Online shopping will continue to grow after the pandemic, especially in product categories supported by AR experiences such as make-up, clothing, and furniture. As data continues to come in supporting the success and ROI of AR/VR marketing efforts and satisfaction around user experiences, expect further investment and activity in the space as online retail and immersive content become increasingly partnered," concludes Kouri.

These findings are from ABI Research's Augmented Reality Applications in Retail and Marketing applications analysis report. This report is part of the company's Augmented and Virtual Reality research service, which includes research, data, and ABI Insights. Based on extensive primary interviews, Application Analysis reports present in-depth analysis on key market trends and factors for a specific application, which could focus on an individual market or geography.

About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

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For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

Contact Info:
Global
Deborah Petrara
Tel: +1.516.624.2558
pr@abiresearch.com

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© 2021 PR Newswire
Solarbranche vor dem Mega-Comeback?
Lange galten Solaraktien als Liebling der Börse, dann kam der herbe Absturz: Zinsschock, Überkapazitäten aus China und ein Preisverfall, der selbst Marktführer wie SMA Solar, Enphase Energy oder SolarEdge massiv unter Druck setzte. Viele Anleger haben der Branche längst den Rücken gekehrt.

Doch genau das könnte jetzt die Chance sein!
Die Kombination aus KI-Explosion und Energiewende bringt die Branche zurück ins Rampenlicht:
  • Rechenzentren verschlingen Megawatt – Solarstrom bietet den günstigsten Preis je Kilowattstunde
  • Moderne Module liefern Wirkungsgrade wie Atomkraftwerke
  • hina bremst Preisdumping & pusht massiv den Ausbau
Gleichzeitig locken viele Solar-Aktien mit historischen Tiefstständen und massiven Short-Quoten, ein perfekter Nährboden für Kursrebound und Squeeze-Rally.

In unserem exklusiven Gratis-Report zeigen wir dir, welche 4 Solar-Aktien besonders vom Comeback profitieren dürften und warum jetzt der perfekte Zeitpunkt für einen Einstieg sein könnte.

Laden Sie jetzt den Spezialreport kostenlos herunter, bevor die Erholung am Markt beginnt!

Dieses Angebot gilt nur für kurze Zeit – also nicht zögern, jetzt sichern!
Werbehinweise: Die Billigung des Basisprospekts durch die BaFin ist nicht als ihre Befürwortung der angebotenen Wertpapiere zu verstehen. Wir empfehlen Interessenten und potenziellen Anlegern den Basisprospekt und die Endgültigen Bedingungen zu lesen, bevor sie eine Anlageentscheidung treffen, um sich möglichst umfassend zu informieren, insbesondere über die potenziellen Risiken und Chancen des Wertpapiers. Sie sind im Begriff, ein Produkt zu erwerben, das nicht einfach ist und schwer zu verstehen sein kann.