Mayfair Brands joins Thrasio's portfolio of 15,000+ consumer products
LONDON, March 17, 2021 /PRNewswire/ -- Thrasio, the consumer goods company reimagining the world of commerce and consumer products, announced today it has acquired its 100th Amazon business. The company has turned annual profits since year one due to its unique acquisition approach and best-in-class operational capabilities; Thrasio delivers popular in-demand consumer goods to millions of satisfied customers worldwide.
"After 100 integrations, we're battle tested," says co-founder and co-CEO Josh Silberstein. "We are closing more than a deal a week, and with each brand we onboard, we learn something new. At this point, our flywheel is not just proven - it is accelerating."
The badge of honor for the 100th company bought goes to a category leader in consumer goods: Mayfair Brands, the holder of Amazon's "Best Seller' badge for air mattresses with more than 10,000 4.5 star reviews.
Mayfair was founded by Derek DeMeo, a devoted entrepreneur who didn't let several early setbacks break his convictions. DeMeo founded a consulting agency that helped Amazon sellers grow million-dollar online companies before applying those talents to his own ideas and launching Mayfair which he co-founded with Vincent Lau.
"Mayfair is just what Thrasio looks for," explains Thrasio co-founder and co-CEO Carlos Cashman. "Well-reviewed, consumer-favorite products with potential to grow. We couldn't be more excited to build upon Mayfair's incredible work by adding new products, new channels, and new countries, making sure Mayfair's high-caliber products get into the hands of even more consumers searching for them. Thrashers love nothing more than facilitating that process and creating a win-win - for consumers looking for the best products and our sellers who aspire to see their brand grow."
Thrasio gave DeMeo the confidence that he was leaving his company in capable hands. "We've been doing this for years and it's been fun, but we're ready to turn our attention to other endeavors and Thrasio was simply the right buyer," says DeMeo. "The talent at Thrasio is extremely good-I cannot underscore that enough. There's nothing more refreshing than smart people working with smart people."
Mayfair joins Thrasio's stable of industry-leading, everyday products loved by consumers--brands that have nearly tripled their profitability in the first year under the company's operations. Sharing the accolades with this latest acquisition are some of Thrasio's breakout brands that have exhibited extraordinary growth thanks to Thrasio's implementation of upgraded marketing, product development, operations, and supply chain management.
- TrailBuddy, a popular brand for outdoor adventure gear, saw sales amplified by Thrasio's strategic updating of content and positioning. The trekking poles catapulted the brand from #99 to an all-time high Amazon ranking of #8 in its category, resulting in a 137% increase in revenue for the brand's first year in Thrasio's portfolio.
- Shiatsu foot massagers by Cloud Massage, already a customer favorite, became even more popular as Thrasio built rank and reviews, nabbing the Best Seller Badge as the 2020 self-care trend exploded. The brand enjoyed a 275% revenue increase for the year.
- The runaway success story of car vacuum brand ThisWorx was one of Thrasio's standout YOY improvements of 2020. When the Thrasio team took the brand over and boosted production and optimized promotions, results were almost instant with 98% improvement in Best Seller Rank rank in the first three weeks, ending with a 440% increase in revenue YOY.
Thrasio has been acquiring companies for three years, with many proven, sustained success stories, prompting some of their early sellers to return with new brands. Kusha Karvandi, an Inc. 500 entrepreneur, already counts two of his companies among the Thrasio 100 and promises he'll be back again. After selling his successful line of Vybe percussion massagers to Thrasio, he returned to secure a deal for BFR Bands, the "Amazon Choice" for blood flow restriction training bands. "My experience with Thrasio has been excellent. From start to finish they were very clear about the timeline, and their team was so easy to work with. I love how quickly Thrasio can move, how fair they are with their valuation, and how well they aligned with our vision for the brand. I returned to Thrasio to sell my second business for these very reasons, and when I'm ready to sell my next business they will be the first ones I call."
About Thrasio
As the largest acquirer of Amazon FBA brands, Thrasio boasts a massive innovation and experimentation platform that brings high-quality products to market across digital marketplaces and retailers globally. With the experience of evaluating 6,000 Amazon companies, acquiring 100 top-rated brands, and managing the scale of more than 15,000 category-leading products, Thrasio's brands are more profitable, grow faster, and outperform almost every other seller on Amazon. Under Thrasio's management, Amazon native brands compete with top household name labels, quickly becoming the trusted items that consumers turn to for their everyday needs. Thrasio brands include the Vybe Percussion deep tissue massage gun, Circadian Optics bright light therapy lamps, and skincare products from Sdara Skincare. For more information, visit https://thras.io.
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