Nasdaq Nordic: Nasdaq Stockholm Welcomes Pierce Group to the Main Market

Stockholm, March 26, 2021 - Nasdaq (Nasdaq: NDAQ) announces that trading in
Pierce Group AB's shares (short name PIERCE) commence today on Nasdaq Stockholm
Main Market. The company belongs to the Consumer Discretionary sector. Pierce
Group is the 29th company to be admitted to trading on Nasdaq's Nordic markets*
in 2021. 

Pierce Group is leading European e-commerce company selling motorcycle and
snowmobile gear, parts, accessories and streetwear to passionate customers
through our online stores 24MX, XLMOTO, and Sledstore. The company offers an
extensive assortment of strong, well-known external brands and popular private
brands at competitive prices for all types of riders, beginners to experienced
whether they prefer riding offroad, onroad, or on snow. Pierce Groups vision
become the most admired retailer within the motorcycle industry. 

 "Today's listing of Pierce Group is an important and exciting step for our
company", says Henrik Zadig, CEO of Pierce. "We believe that we are still in
the beginning of the journey with Pierce and that we have only scratched the
surface of the potential that exists in our business model and within our
niche. We now look forward to welcoming our new shareholders to the Pierce
Group as we continue to focus on increasing market shares and improving
profitability by delivering attractive offers for riders across Europe." 

"We are excited to welcome Pierce Group as they list on the Stockholm Main
Market," said Adam Kostyál, Head of European Listings at Nasdaq. "We have had a
strong start to 2021 and the listing of Pierce Group is a demonstration of how
Nasdaq has managed to attract valuable companies with innovative business
ideas. We look forward to see them develop and grow as they are now continuing
their journey as a listed company." 

*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki,
Nasdaq Iceland and Nasdaq Stockholm 

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