New partnership creates virtual goods for in-app and NFT sales from limited edition drops
LOS ANGELES, CA / ACCESSWIRE / May 18, 2021 / ePlay Digital Inc. (CSE:EPY)(OTC PINK:EPYFF)(FSE:2NY2) (the "Company") today announced that it is partnering with Edward Harber, the multi-award winning technical high-performance apparel designer. Harber was the senior designer with the Nike Apparel Innovation team where Harber's NikeSwift Suit impact on athletic performance was significant. Harber's work has won Nike gold at ten Olympics. ePlay and Harber are collaborating to create digital innovations for ePlay's mobile games and virtual worlds including Howie Mandel's Howie's Games, Robert Horry's Big Shot Basketball, and ePlay's upcoming running app, Klocked.
"Designing physical apparel for the largest stage, such as the Olympics, is thrilling and challenging," says artist Edward Harber. "Working with ePlay allows me to push the limits of performance in virtual worlds, gaming, and expand a users world from the physical to the virtual and of course, with NFTs, gives access to new digital revenue streams."
The partnership between ePlay and Harber connects the two multi-billion dollar industries of sports apparel and virtual goods where revolutionary design meets digital commerce and physical apparel unlocks digital utility. The collaboration further develops ePlay's franchises, creating blockbusters through e-commerce and interactivity. High performance sports apparel interoperability with programmable media and in-game utility is uniquely possible with ePlay's mobile sports, entertainment, and eSports platform.
"Edward Harber and ePlay are bringing high-performance athletic apparel, from sneakers to gear, to NFT ecosystem and to ePlay's games," says Trevor Doerksen, CEO of ePlay Digital. "ePlay's programmable media approach offers in-game utility and advanced technical interoperability with new revenue streams in the intersection of art, sport, NFTs, and gaming."
In February, a new start-up made history selling $3.1 million worth of NFT sneakers in just seven minutes. Some estimates put the market for "skins," or digital wearables for digital avatars in games like Fortnite, Howie Go Viral, Big Shot Basketball and Klocked in the neighborhood of $40 billion annually.
About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new augmented reality running app, Klocked.me, flagship title Big Shot Basketball and Howie Mandel mobile game collaboration - HowiesGames.com. ePlay is operated by an award-winning team of sports, gaming and eSports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.
ePlay's wholly-owned subsidiary, Mobovivo eSports specializes in augmented reality, mobile game development and mobile eSports streaming.
ePlay Released Games
Howie Go Viral - iOS / Android
Outbreak ES - iOS
Outbreak Unlimited - iOS / Android
SwishAR ES - iOS
SwishAR - iOS / Android
Big Shot Basketball - iOS / Android
Big Swish - iOS
Big Shot Swish ES - iOS
Sign up for early access to Klocked Augmented Reality Fitness App - Klocked.me
Sign up for early access to Fan Freak Sports App
About Edward Harber
Edward Harber's creations spring from a cross-pollination of sport, fashion and technology. His roots are in technical high-performance apparel and his work has won Nike gold at ten Olympics, seen action on the battlefield and protected MotoGP riders for Dainese. His forms fuse fluid rigidity, sculptural intelligence, old-world craft and cutting-edge innovation. The resulting combinations of edgy couture, sensual technology and fearless beauty are both intelligent and surprising.
Further Information
Further details are available under the Company's profile on SEDAR at www.sedar.com and the Company's profile on the CSE's website at www.thecse.com/
For further media information, or to set up an interview, please contact:
ePlay Digital Inc.
(310) 684-3857?
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com
Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041
SOURCE: ePlay Digital Inc.
View source version on accesswire.com:
https://www.accesswire.com/647864/ePlay-Adds-High-Performance-Sports-Apparel-Designer-and-NFT-Artist-Edward-Harber-to-ePlays-NFT-Platform
