4Rs Report Provides Business Leaders Playbook on How to Create a Resilient Business
NEW YORK, May 25, 2021 /PRNewswire/ -- Investis Digital, a leading global digital communications company, announced the release of its 2021 report on how companies can build deeper connections and drive business performance titled How to Build a Trusted Brand with the 4Rs. The report focuses on the four prongs of business resilience:
- Responsibility. Demonstrating a high standard of corporate citizenship in all areas and with all stakeholder groups.
- Reputation. Building a legacy of trust that proactively protects the brand and resonates with all stakeholders.
- Recruitment. Recognizing the emphasis on employees' holistic well-being, DEI, and what the next generation of talent expects of the workplace.
- Reach. Cutting through the digital clutter to connect with target audiences and, in the process, highlighting comms' unique bottom-line value.
Leveraging data from the company's 2021, Global 100 Connect.IQ study which evaluated 1000 corporate websites and stacked the Top 100 to evaluate how well they share their brand narrative in a digital-first world, the report highlights that 60% of the general population demanded that companies take a stand to publicly speak out against racial injustice along with their diversity and inclusion efforts.
"We are living in a world where words must and should be followed up by actions. Taking stock of your commitment to your CSR and ESG efforts is not only about building trust, long-term loyalty or boosting shareholder value, it is about creating a sustainable future and an integrated framework to advance data-driven solutions", said Don Scales, Global CEO. "Articulating your focus on ESG themes from solutions, reporting, finance and purpose-led polices will showcase how you are inspiring confidence and empowering change."
Coupled with the company's proprietary approach known as Connected Content, Investis Digital helps companies master the four areas of connecting with their audiences by demonstrating a high standard of corporate citizenship, building trust that protects a brand's reputation, recognizing and attracting innovative talent, and leveraging metrics to examine value and site performance.
The report provides a playbook for business leaders on how they can navigate converging forces of change to consumers, investors, employees, partners, suppliers, and the public as a whole-as people decide where they are going to invest their time and money. Featuring four case studies highlighting some of the world's most ambitious brands, the 4Rs report shares how to build trust in a post-pandemic age by aligning strategies to effectively roll out corporate comms, marketing, HR and finance initiatives.
Read the full report: How to Build a Trusted Brand with the 4Rs Report.
Investis Digital can provide a complimentary, custom assessment of your own corporate website and digital presence, upon request.
About?Investis?Digital
Investis?Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with?more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and?Vodafone.
Through a proprietary approach we call Connected Content, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance.
We tell?brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message.
We build and?run?intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service.
We find?the audiences that matter most?through?powerful?performance marketing solutions that optimize and amplify your brand across all touchpoints.
This unique blend of expertise, technology and "always on" service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500?digital experts across 9 global offices. To learn more?on?how?Investis?Digital has been powering digital communications since 2000, please visit:?www.InvestisDigital.com?
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