Targeted marketing, better policies could support US low-income solar adoption

A new study shows that U.S. solar installers submit fewer quotes to low-income households, creating a supply-side barrier to solar adoption.From pv magazine USA Low- and moderate-income (LMI) households are less likely to install rooftop solar photovoltaics, and U.S. policymakers, stakeholders and community leaders are calling for a more equitable adoption of these technologies. Research from the Lawrence Berkeley National Laboratory and Clean Kilowatts suggest improved marketing strategies could help. Researchers to date have focused on demand-side explanations for adoption inequity. Those factors ...

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