Rovio Entertainment Corporation Press release
ROVIO AND BILLEBEINO TEAM UP FOR A LIMITED-EDITION ANGRY BIRDS CAPSULE COLLECTION
There's a new bird in town! The two Finnish companies, Rovio Entertainment and lifestyle brand Billebeino have collaborated on a new limited-edition Angry Birds capsule collection, in a deal brokered by IMG. The line features the iconic Angry Birds characters and a new exclusive character Bille Bird, based on Billebeino founder and former NHL player Ville Leino. The limited-edition garments land in select retailers and in the Billebeino online store today.
The collection will include unisex casual wear and accessories for adults and children. The garments feature designs that combine the iconic Angry Birds characters with the minimalist and instantly recognizable logo and typeface styles that Billebeino has come to be known for. The aforementioned Bille Bird will appear in graphical placements that play on the fun and destructive nature of the Angry Birds, with kids designs incorporating the destructible materials that appear in every Angry Birds game.
Billebeino was founded in 2014 by former NHL player, Ville Leino, whose passion for sports and expression through art came together to inspire the brand. Today, Billebeino specializes in casual wear, all featuring Ville Leino's designs.
"With Billebeino, we've found a partner that's just as adventurous and fun as Angry Birds," says Katri Chacona, Director of Licensing at Rovio. "Each brand brings its own unique design approach and offbeat sense of humor into the mix, resulting in a stylish new line that truly stands out from the rest," she adds.
Commenting on the inspiration for the capsule collection, Billebeino founder Ville Leino says, "We wanted this collection to be playful and fun. We used a lot of colors and art on designs so we could get the whole family excited about the collection. It was very inspirational working with an international Finnish company. The most unique thing was designing our own character in the style of the legendary Angry Birds games. For an extra touch, we created a limited-edition Bille Bird plushie and choreographed a Bille Bird dance in cooperation with local dance school, DCA. We hope this collaboration inspires people to move, dance and enjoy life."
Sam Barker, Senior Licensing Director at IMG, commented: "We are so excited for the launch of this new capsule collection inspired by the beloved Angry Birds franchise. The unique collaboration combines Ville's signature style with the colorful, playful world of Angry Birds."
Photos can be downloaded here: https://rov.io/ABxBBmedia
See the whole collection here: https://eu.billebeino.com/collections/angry-birds-x-billebeino
Press inquiries:
For Rovio:
Interview requests can be directed to Lotta Backlund, Head of Communications & PR
Tel: +358 40 531 3076
lotta.backlund@rovio.com
For Billebeino:
Ville Leino, ville@billebeino.com
About Rovio
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 4.5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie)
About Billebeino
Billebeino is a lifestyle brand founded by former NHL-player and Stanley Cup finalist Ville Leino. Ville's passion for sports and expression through art came together to inspire the brand.
About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.
