Los Angeles, California--(Newsfile Corp. - June 22, 2022) - US-Based event creation and management firm Caspian agency announces its new strategies for the ever-evolving event industry, especially in the post-pandemic world. The intention behind developing a new strategy for event creation and management is to address the changes brought about by the pandemic. Rather than serve as a destructive force, this radical change in the live event industry led to significant, positive opportunities.
The new strategy developed by the firm focuses on how both virtual and hybrid events can augment and complement event outcomes. Caspian uses its stand-along methodology to ensure strategic standards, high-level creativity, and logistical rigor lead to excellent, unique results. Caspian demonstrates that the event business is not a hobby; instead, it is a serious profession that requires a multi-disciplinary approach, honed by years of experience and brought to life with scientific execution.
"Event producers have always been required to be strategists and designers, but many corporations and organizations have not necessarily understood that this is our value. We map and manage every step of production, from idea to impact. Our tested and proven methodology, the 'Caspian 10 Essentials', provides a systematic path through the event labyrinth, ensuring strategic, creative, and logistical diligence," said Heather Mason, Founder, and CEO of Caspian agency.
Caspian agency focuses on reinventing and redesigning the way the events are created, conducted, and managed. It believes that lessons learned during the pandemic will equip the industry to develop new strategies to face the new normal. This new normal is better than the past and only provides for more creativity and impact. Heather believes that from now on; good event producers will have to begin to think like futurists.
"A successful Producer in the time of COVID will adopt the mindset of a forecaster, and instead of thinking in terms of a new normal, they will think in terms of a next normal. As events continue to pivot to online spaces, the producers with a futuristic mindset will be at the forefront of the industry," Heather added.
Caspian agency was founded in 2005 and headquartered in Los Angeles. Their expertise in the innovation and socially sound business space has led to successful projects around the globe for Skoll World Forum, Kew Foundation, Rockefeller Foundation, and Omidyar Network, among others.
Name: Heather Mason
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