Anzeige
Mehr »
Login
Dienstag, 09.08.2022 Börsentäglich über 12.000 News von 668 internationalen Medien
Interviewt vom Wall Street Journal, Partnerschaft mit Sony & exklusiv im Metaverse Insider – Fokus auf diesen NFT-Pennystock
Anzeige

Indizes

Kurs

%
News
24 h / 7 T
Aufrufe
7 Tage

Aktien

Kurs

%
News
24 h / 7 T
Aufrufe
7 Tage

Xetra-Orderbuch

Fonds

Kurs

%

Devisen

Kurs

%

Rohstoffe

Kurs

%

Themen

Kurs

%

Erweiterte Suche

WKN: 871460 ISIN: US68389X1054 Ticker-Symbol: ORC 
Tradegate
09.08.22
13:03 Uhr
74,11 Euro
-0,93
-1,24 %
Branche
Software
Aktienmarkt
S&P 100
S&P 500
1-Jahres-Chart
ORACLE CORPORATION Chart 1 Jahr
5-Tage-Chart
ORACLE CORPORATION 5-Tage-Chart
RealtimeGeldBriefZeit
74,1674,3013:12
74,1574,2913:12
ACCESSWIRE
189 Leser
Artikel bewerten:
(1)

Adverty AB: Adverty's Multi-patented and Industry-leading In-game Viewability Technology BrainImpression Now Available Within Oracle Moat

STOCKHOLM, SWEDEN / ACCESSWIRE / July 5, 2022 / Adverty AB (STO:ADVT)

Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty's award-winning, multi-patented and industry-leading ad viewability technology BrainImpression is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability.

Adverty's CTO Calle Sténson says: "We are thrilled that Oracle Moat is taking up the wider industry challenge to measure the impact of ads across in-game environments, and we are delighted that the patented technology we have been developing since early 2017 aligns so perfectly. Accurate and meaningful measurement of in-game ad viewability is a sought-after metric, but more importantly, it is essential for industry confidence in the advertising world we now inhabit and the massively exciting, multi-faceted metaverse to come. Having third-party ad verification from a measurement provider like Oracle Moat is a vital element of that confidence."

The collaboration with Oracle Moat will allow Adverty clients to measure ad impressions, invalid traffic (IVT) and viewability for In-Play ads. In-Play gives brands access to hard-to-reach, highly-engaged audiences via non-disruptive in-game placements that mirror the physical ads we see in our offline lives. Oracle Moat's sophisticated measurement of ads takes into account the size of the ad, the length of time it appears on screen and the angles from which it is viewed.

With over 3 billion gamers across the world, the in-game advertising industry is drawing growing numbers of mainstream brands, with increasingly sophisticated ads yielding impressive results.

Irina Dzyubinsky, Head of Product, Oracle Moat, comments: "Oracle Moat provides trusted third-party measurement of ads across channels, formats and platforms. By expanding our collaboration with Adverty to measure impressions, invalid traffic and viewability within in-game environments, we're giving advertisers the confidence and tools they need to make more informed buying decisions that help maximize every advertising dollar and deliver better business outcomes."

About Oracle

Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks

Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

For further information, please contact:

Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: ar@adverty.com

About Adverty

Adverty, the leading in-game advertising platform, delivers seamless In-Play and In-Menu ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

This information is information that Adverty AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2022-07-05 08:30 CEST.

Attachments

Adverty's Multi-patented and Industry-leading In-game Viewability Technology BrainImpression Now Available Within Oracle Moat

SOURCE: Adverty AB



View source version on accesswire.com:
https://www.accesswire.com/707524/Advertys-Multi-patented-and-Industry-leading-In-game-Viewability-Technology-BrainImpressionTM-Now-Available-Within-Oracle-Moat

ORACLE-Aktie komplett kostenlos handeln - auf Smartbroker.de
© 2022 ACCESSWIRE
Werbehinweise: Die Billigung des Basisprospekts durch die BaFin ist nicht als ihre Befürwortung der angebotenen Wertpapiere zu verstehen. Wir empfehlen Interessenten und potenziellen Anlegern den Basisprospekt und die Endgültigen Bedingungen zu lesen, bevor sie eine Anlageentscheidung treffen, um sich möglichst umfassend zu informieren, insbesondere über die potenziellen Risiken und Chancen des Wertpapiers. Sie sind im Begriff, ein Produkt zu erwerben, das nicht einfach ist und schwer zu verstehen sein kann.