PARIS, Oct. 3, 2022 /PRNewswire/ -- On October 2, 2022, L'Oréal Paris returned to the world's fashion capital with its fifth edition of "Le Défilé L'Oréal Paris". Over 2,000 people from the general public attended this public outdoor runway show that took place at the École militaire--a national monument in the heart of Paris and a symbol of French excellence. The message of this year's show, "Walk Your Worth," was designed to inspire all women, along with the brand's family of fearless spokespeople, to unapologetically show up in the world and walk towards their destiny in confidence.
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Walk Your Worth: An Empowered Message for Women All Over the World
As an official partner of Paris Fashion Week, L'Oréal Paris' public runway show celebrated the beauty, the strength, and the potential of women through the lens of "Walk Your Worth". Playing on the brand's world-renowned tagline "Because You're Worth It", these four powerful words reflect L'Oréal Paris' longstanding commitment to supporting all women around the world.
L'Oréal Paris Spokespeople Celebrated Sisterhood
Returning for its fifth edition since 2021, "Le Défilé L'Oréal Paris" is always a made-in-Paris global rendez-vous that celebrates sisterhood and empowerment. The brand's spokespeople at "Le Défilé L'Oréal Paris" included global icon Yseult who returned to the runway for her second consecutive year, along with empowered beauties Andie MacDowell, Eva Longoria and Katherine Langford, who delighted the public with their signature confidence and charisma. Other returning spokespeople at Le Défilé included Leïla Bekhti, Marie Bochet, Cindy Bruna, Gemma Chan, Nikolaj Coster Waldau, Luma Grothe, Liya Kebede, Aja Naomi King, Soo Joo Park, Camille Razat, Nidhi Sunil, and Bebe Vio.
Unique Beauty Looks Inspired by French Savoir-Faire
Le De´file´ L'Oréal Paris embraced the synergy between beauty and fashion. In-house global makeup director, Val Garland, and her team of artists, along with hair guru Stéphane Lancien and his team, returned to the show to produce incredible looks with their creative expertise to craft the season's beauty and hair inspiration.
The brand partners for the 2022 "Le Défilé L'Oréal Paris" were Burc Akyol, Atlein, Bogdar,Lado Bokuchava, Jimmy Choo, Coperni, La Fetiche, Germanier, Pierre Hardy, Ifm, Sofia Ilmone, Kenneth Ize, Koché, Ester Manas, Lecourt Mansion, Uncommon Matters, APM Monaco, Mossi, Marvin M'Toumo, Louis-Gabriel Nouchi, Anna October, Opéra de Paris, Rokh, Roussey 3d, Elie Saab, Bianca Saunders, L'Uniforme, Giambattista Valli, Robert Wun, Ninna York.
Le Défilé L'Oréal Paris: the VIP Guests
Damien Bonnard, Laurent Bourgeois, Larry Bourgeois, Simon Buret, Naomi Campbell, Dominic Cooper, Lara Fabian, Eye Haïdara, Jean-Michel Jarre, Estelle Lefébure, Gong Li, Chiara Mastroianni, Josephine Skriver, Jasmine Tookes.
Link to b-roll : https://vimeo.com/756207047/924cf88232
LE DEFILE 2022_PRESS SELECTION
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