Utilizing Sapiens IllustrationPro and ApplicationPro, EquiTrust launches its new innovative product and process for Customer Acquisition in under 6 months
RALEIGH, N.C., March 20, 2023 /PRNewswire/ -- Sapiens International Corporation, (NASDAQ: SPNS) (TASE: SPNS), a leading global provider of software solutions for the insurance industry, announced with EquiTrust, a leading North American life and health insurance company, the launch of their state-of-the-art Customer Acquisition solution. It empowers EquiTrust's marketing partners to illustrate, sell and complete digital application entry for a newly available Annuity/Long Term Care hybrid insurance product, Bridge, leveraging Sapiens' award-winning IllustrationPro and ApplicationPro to provide a next-generation digital experience.
"Enabling EquiTrust to launch their new product through the Sapiens Customer Acquisition solution in under 6 months is a testament to the strength of the solution and depth of knowledge from our team," said Jamie Yoder, Sapiens North America President & General Manager. "Sapiens' best-of-breed solutions drive innovation, are easy to navigate and are device agnostic, which further contributes to the overall user experience, engagement and flexibility that we continue to enable for our customers."
The new Customer Acquisition solution provides split-second calculations for multiple complex scenarios in an intuitive, and engaging experience for EquiTrust's marketing partners. The solution seamlessly integrates into EquiTrust's websites and portals, providing an interactive experience between illustration and eApp (electronic application), ultimately a game-changing engagement and a reduction in NIGO (not in good order) applications. The solution also utilizes Sapiens' self-sufficiency 'Home Office Toolkit' taking IT and Sapiens off the critical path for product changes, reducing the total cost of ownership.
"We are very excited to partner with Sapiens in our digital transformation journey. EquiTrust will leverage Sapiens Customer Acquisition tools and capabilities to offer a personalized experience for our marketing partners. This will illustrate our new Bridge product in a clear and compelling way, helping our customers apply for it, providing a fully responsive and strong visual capability with a modern and intuitive user experience," said Heather Kane, Vice President, Sales at EquiTrust.
About Sapiens IllustrationPro Sapiens IllustrationPro is a modern, digital illustration and quoting solution enabling rapid, responsive and intuitive experiences for life, annuities and health insurers and their sales professionals.
About Sapiens ApplicationPro Sapiens ApplicationPro is a digital, eApp solution for Life and Annuity insurers that enhances customer experience, reduces NIGO rates, and enables quick time to decision.
About Sapiens
Sapiens International Corporation (NASDAQ: SPNS) (TASE: SPNS) empowers the financial sector, with a focus on insurance, to transform and become digital, innovative, and agile. Backed by more than 40 years of industry expertise, Sapiens offers a complete insurance platform, with pre-integrated, low-code solutions and a cloud-first approach that accelerates customers' digital transformation. Serving over 600 customers in 30 countries, Sapiens offers insurers across property and casualty, workers' compensation and life markets the most comprehensive set of solutions, from core to complementary, including Reinsurance, Financial & Compliance, Data & Analytics, Digital, and Decision Management. For more information visit https://sapiens.com or follow us on LinkedIn.
About EquiTrust Life
EquiTrust Life Insurance Company is a trusted provider of life insurance and annuity products with a strong track record of operating performance. EquiTrust is a national carrier of competitive, client-friendly options, available through various distribution channels including more than 15,700 independent sales representatives and independent marketing organizations. EquiTrust offers fixed-rate and indexed annuities and life insurance and is headquartered in Chicago with operations in West Des Moines. In June 2015, Magic Johnson Enterprises became the majority shareholder, making EquiTrust Life Insurance one of the largest minority-owned life insurance company in the history of the country at $25.7 billion in assets. For more information visit https://www.EquiTrust.com
Media Contact Yaffa Cohen-Ifrah |
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