A Dutch-German research team has tested how a series of framed messages may be used to boost PV system sales, addressing both self-interest and environmental concerns, and has found that all the proposed messages are effective at promoting the purchase of solar panel installations.Researchers from the Ludwig Maximilian University of Munich (LMU Munich) in Germany and the Erasmus University Rotterdam in the Netherlands have investigated how the sales of rooftop PV systems may be boosted by message framing, a communication theory that presents certain information or a product by using a "framed" ...Den vollständigen Artikel lesen ...