Results of the first Viva Technology & Wavestone barometer conducted by OpinionWay in France, Germany, the United Kingdom and the United States
- Business leaders express solid trust in new technologies, with a trust score of 86/100
- 96% consider the adoption of new technologies to be crucial to their company's competitiveness
- 72% of them have an opinion that has evolved positively over the course of the year
- 93% believe that major technological innovations are one of the solutions to today's challenges (combating the climate crisis and its consequences, fighting misinformation, supporting the education system, improving global health...)
- 63% identify AI as the most promising technology for the future of their business
- 85% of companies will be increasing their investment in new technologies over the next 12 months
- 94% recommend a career in the technology sector
- French executives have a more mixed overall view of the competitiveness of their country's technology ecosystem, compared to their German, British and American counterparts
PARIS, Feb. 19, 2024 /PRNewswire/ -- More than 9 out of 10 executives (96%) consider the integration of new technologies to be a fundamental factor in ensuring their company's competitiveness.
Technology continues to play a leading role in companies, with AI moving front and center, according to 63% of the decision-makers surveyed. In fact, 88% of them intend to invest in AI by 2024.
After AI, the technologies drawing the most attention from executives are Cloud computing (49%) and Cybersecurity (40%).
93% of business leaders see technology as an ally in tackling major human challenges. Specifically, technological progress is expected above all to simplify access to information and combat disinformation (44%); support the challenges facing the educational system (43%); and help combat pandemics and the climate crisis (39% and 37% respectively).
While it can do a lot of good, technological progress is also accompanied by worrying risks. Nevertheless, against this backdrop of uncertainty, business leaders feel confident (92%) and demonstrate a solid understanding of technology and cybersecurity issues (85%), although minor discrepancies remain in France and Germany.
Download the full report by following this link.
Contact: vivatech@publicisconsultants.com
Photo - https://mma.prnewswire.com/media/2342591/VivaTech_Event.jpg
Logo - https://mma.prnewswire.com/media/2342587/VIVA_TECHNOLOGY_Logo.jpg
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/business-leaders-embrace-new-technologies-to-boost-competitiveness-and-tackle-todays-biggest-challenges-302065031.html
