VANCOUVER, BC / ACCESSWIRE / April 17, 2024 / bettermoo(d) Food Corporation (CSE:MOOO)(OTCQB:MOOOF)(FRA:0I5A) (WKN: A3D8PP) (the "Company" or "bettermoo(d)"), an emerging leader and innovator in the plant-based food industry, is pleased to announce that Moodrink (the "Product") is to be listed in banner stores operated by Canada's second largest grocer (the "Chain"). This listing further expands the Product's presence in the Canadian market following its successful nationwide launch in early February of this year and represents just the beginning of Moodrink's potential within the Chain's extensive distribution network.
Renowned for its national reach, the Chain operates 28 distribution centers and boasts over 1,500 owned or franchised stores across all 10 provinces, encompassing a diverse range of established retail banners.1 Therefore, this listing can serve as a gateway for bettermoo(d) to tap into and benefit from the Chain's extensive and diverse network of banner stores. It also presents an exceptional opportunity for Moodrink to enhance its market presence across Canada, aligning with the Company's mission to meet the growing consumer demand for innovative and sustainable plant-based products.
In a study conducted at the end of April 2023 by Dalhousie University's Agri-food Analytics Lab (AAL) in collaboration with Caddle, a comprehensive cross-national survey included 5,507 respondents to examine Canadian consumption patterns regarding plant-based products. The findings revealed that 42.2 percent of Canadians have consumed a dairy alternative product in the past 12 months. Notably, more than half of these respondents (50.4 percent) reported consuming such products at least once a week.2 This data underscores the significant and growing role of plant-based alternatives within the Canadian dietary landscape, highlighting a substantial market opportunity for innovative products like Moodrink.
"This new listing marks another successful step forward for bettermoo(d) and reflects our commitment to innovation and meeting the evolving needs of our customers. It's an exciting development that we believe has the potential to significantly enhance our market reach and consumer accessibility, bringing our innovative products to more Canadians and further solidifying our position in the market," stated Nima Bahrami, bettermoo(d) CEO.
ABOUT BETTERMOO(D) FOOD CORPORATION
bettermoo(d) Food Corporation is an innovative plant-based dairy alternative food and beverage company based in Vancouver, British Columbia Canada, launching Moodrink, a nutritious dairy-alternative beverage with a revolutionary flavour. Moodrink includes a blend of herbs and flowers similar to what cows ate, before the time of mass livestock production. Like rich dairy products, Moodrink contains added healthy plant fats and vitamins, so consumers don't miss out. The "Moodrink" is just the beginning of the revolution for the Vancouver based dairy-alternative company, bettermoo(d).
Driven by the motto "What A Cow Eats and A Human Needs" bettermoo(d) seeks to produce dairy alternative products that are good for both people and the planet - ensuring that all products are nutritious and sustainably sourced, and that also emulate the great taste of traditional milk from the Alps regions of Switzerland, France and Austria. Working with food scientists, the Company's goal is to conduct continuous food research and development programs with the aim of rolling out a full line of dairy alternative products, including Moogurt and Buetter, as well as many other products, that are better for YOU and better for the planet.
ON BEHALF OF THE BOARD of DIRECTORS
Nima Bahrami
Chief Executive Officer and Director
bettermoo(d) Food Corporation
For further information please contact:
Email: investors@bettermoodfoodcorporation.com
Website: www.bettermoo.com
Phone: 1-855-715-1865
The CSE does not accept responsibility for the adequacy or accuracy of this release.
This news release may contain certain forward-looking statements and forward looking information within the meaning of the applicable Canadian and U.S. securities laws, including the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, included herein including, without limitation, statements with respect to the anticipated opportunity for the listing to enhance the Product's presence across Canada, are forward-looking statements. When or if used in this news release, the words "anticipate", "believe", "estimate", "expect", "target, "plan", "forecast", "may", "schedule" and similar words or expressions identify forward-looking statements or information. Such statements represent the Company's current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance, or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.
1 Information about the Chain
2 https://cdn.dal.ca/content/dam/dalhousie/pdf/sites/agri-food/Report%20PB%20EN.pdf
SOURCE: bettermoo(d) Food Corporation
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