As a cookieless future becomes the present, rapid marketer adoption of Flashtalking Creative Ad Tech fuels industry momentum
NEW YORK, May 2, 2024 /PRNewswire/ -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech Platform, Flashtalking, has been named by Quadrant Knowledge Solutions as a Leader in the SPARK Matrix: Ad Tech Platform, Q2 2024. Flashtalking is among the four Ad Tech platforms ranked Leaders with the highest customer impact - the others are Adobe, Google, and The Trade Desk.
Amidst shifting tides in digital advertising with the deprecation of third-party cookies and government regulation of Big Tech, Flashtalking has emerged as a tested and trusted solution for the world's leading marketers. With research showing that creative is the advertising variable with the highest potential to drive brand growth outcomes in the future, Mediaocean has doubled down on its investment in Flashtalking.
In September, Flashtalking was reintroduced to the market to unleash the power of creative in advertising. Combining ad tech assets across the Mediaocean portfolio, including omnichannel ad serving, cookieless audience solutions, dynamic creative optimization, verification and brand safety, social ads management, and creative intelligence.
This momentum has propelled Flashtalking to new heights in 2024 with the following milestones being achieved in the first quarter alone:
- Signed agreements with more than 60 net new enterprise customers
- Formed additional partnerships with six resellers covering 89 international markets and hundreds of incremental brand relationships
- Launched several new AI-powered solutions, including creative intelligence and optimization
- Won G2's 2024 Best Software Awards for Marketing & Digital Advertising Products based on more than 300 authenticated customer reviews
- Named as recommended parter by Amazon following announced deprecation of Sizmek ad server
- Ran first ever Super Bowl Ad*
"2024 is off to a blistering pace for Flashtalking and this recognition from Quadrant Solutions is a testament to our proactive approach in navigating the industry's shift toward a cookieless future," said Ben Kartzman, Chief Operating Officer at Flashtalking by Mediaocean. "It's a critical juncture for advertisers, demanding innovation and adaptability, and our technology sets the standard for what's possible in a post-cookie world. Flashtalking's success, underscored by rapid adoption from new clients, showcases our commitment to leading the charge in creating sustainable omnichannel solutions that respect user privacy while delivering exceptional results for brands."
The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis and ranking of the leading advertising technology (Ad Tech) platform vendors. The category is defined as a "set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, video, and others to optimize ad campaign performance."
"Flashtalking by Mediaocean facilitates organizations with AI ad serving, auto-optimization and incrementality testing, creative intelligence, and streamlined cross-channel process management, helping them collect customer data to integrate across the channels, notes Quadrant Knowledge Solutions analyst, Piyush Kumar. "Ad serving, auto-optimization and incrementality testing help automate the advertising process and increase marketing effectiveness while operating in a cookieless environment. Creative intelligence enables organizations to measure the impact of media campaigns with the help of insight reports, creative labels, and ad taxonomy."
Visit to download the SPARK Matrix: Ad Tech Platform, Q2 2024.
About Flashtalking by Mediaocean
Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for personalization and intelligence across all marketing channels, our Creative Ad Tech bridges the gap between creative and media. We provide AI and automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media channels. As part of Mediaocean, Flashtalking is tied into the industry's core ad infrastructure for omnichannel planning, buying, and billing. Visit flashtalking.com to learn more.
Media Contacts
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About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client's business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, please visit https://quadrant-solutions.com/market-research
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