SEOUL, SOUTH KOREA / ACCESSWIRE / November 26, 2024 / South Korean startup TOUGH&GO is making waves in the payment technology industry by launching a revolutionary NFC (Near Field Communication) payment solution. With its innovative mobile application, the company aims to simplify the payment process and expand its footprint in both domestic and global markets.
Seamless Payments with a Single Touch
TOUGH&GO's mobile application leverages NFC technology to enable fast, secure, and convenient payments. By integrating TOUGH&GO's Android and iOS SDK (Software Development Kit) into the application, users can generate NFC payment tokens. With a simple touch of their smartphone to a payment terminal, transactions are completed in an instant.
This solution addresses a critical pain point in the industry-high transaction fees. According to CEO Jung-Ho Cha, "Many card companies are hesitant to adopt Apple Pay due to its 0.15% transaction fee. TOUGH&GO offers an alternative solution that alleviates this burden, opening the door for broader adoption in both domestic and global markets."
Targeting 2 Million Offline Stores
TOUGH&GO has set its sights on over 2 million offline stores in South Korea that already support Samsung Pay and Apple Pay-based NFC payments. The company's solution seamlessly integrates with existing NFC payment infrastructure, making it a cost-effective and scalable alternative for merchants.
With robust data security measures embedded in NFC technology, the solution not only enhances user convenience but also provides peace of mind for businesses and consumers alike.
Expanding Beyond Payments
TOUGH&GO plans to extend its NFC technology beyond payments into areas such as transportation systems, ATM transactions, building access, and mobile ID cards. The company envisions becoming a pivotal player in the development of smart cities and fostering innovation in everyday life.
"NFC is already a global standard," said CEO Jung-Ho Cha. "Our goal is to empower more people to experience the convenience of NFC technology in every aspect of their daily lives."
Global Ambitions
TOUGH&GO is also setting its sights on high-growth international markets, including Vietnam, Singapore, and Indonesia, where NFC technology adoption is rapidly expanding. These markets present an ideal environment for TOUGH&GO to introduce its innovative solutions and establish a strong presence.
With its focus on affordability, scalability, and security, TOUGH&GO is poised to become a key player in the global payment ecosystem. The company is committed to delivering a transformative user experience while driving the adoption of NFC-based technologies worldwide.
TOUGH&GO aims to redefine payment systems and everyday interactions through NFC technology, positioning itself as a leader in both innovation and market reach. The company's journey toward global expansion is one to watch closely.
Contact Information
Kiyoung Hong
Marketing
balanceonseat@gmail.com
822-5381-314
Source: TOUGH&GO
