"L.A. Strong" and "Grilling for Good" to benefit California Fire Foundation, World Central Kitchen, and Pasadena Humane
CARSON, CALIFORNIA / ACCESS Newswire / March 11, 2025 / As part of their ongoing support of communities impacted by the January wildfires, Southern California gourmet grocer Bristol Farms is proud to announce their upcoming fundraising campaigns for California Fire Foundation, World Central Kitchen, and Pasadena Humane.
"It's been important for Bristol Farms to remain dedicated to our neighbors, even as the headlines fade," said Steve Howard, Senior VP of Retail. "The road to recovery for our communities will be long and we want people to know we are committed to help where we can, for as long as we can. As someone who's been with the company for 36 years and has served at many locations throughout Los Angeles, this feels personal not just for me, but for many team members in our stores."
The L.A. Strong campaign is a "give at the registers" program in all 13 locations. Guests will be asked if they would like to donate $1, $5, or $10 to benefit California Fire Foundation (March 1-14) and World Central Kitchen (March 15-28). Bristol Farms will match donations up to $10,000 for each organization.
Bristol Farms also has two events supporting Pasadena Humane. On April 6, they are participating in Pasadena Humane's 37th annual Wiggle Waggle Walk & Run. They'll be onsite handing out protein bars, beverages, and fruit.
On April 12th, Bristol Farms' Grilling for Good event will feature a curated tasting event at their South Pasadena location. The community is invited to enjoy a grilled lunch special for $25 featuring Beyond Meat Sausage Sandwich or Burger, Bristol Burger, or Mulay's Sausage Sandwich. Guests also will receive a bag of chips, a beverage, and The Cookie. 100% of proceeds from the lunch will benefit Pasadena Humane. First responders are invited to come and enjoy lunch for free.
In addition, Bristol Farms has established a landing page on Pasadena Humane's website for anyone who is unable to attend GRILLING FOR GOOD but would like to support the charity through monetary donations. Register donations will also be collected at Bristol Farms South Pasadena on April 12th. All proceeds collected will benefit Pasadena Humane. Bristol Farms will match total funds raised up to $10,000.
"With so many worthy charities, it was difficult to select just three for our upcoming campaigns," added Joyce de Brevannes, VP of Marketing. "The heroic efforts of firefighters and the meaningful work of the California Fire Foundation was a clear choice from the start. And World Central Kitchen's mission deeply resonates with our own. We both are committed to the comfort that food brings to people. For our April events, we wanted to focus on a local organization. Pasadena Humane was on the frontlines in response to the Eaton fire. They rescued and cared for hundreds of animals and continue to do so to this day. Their commitment really moved us."
As Southern California's go-to grocer for more than 40 years, Bristol Farms stands ready to support the communities that have supported them for so long.
Contact Information
Joyce de Brevannes
VP Marketing
jdebrevannes@bristolfarms.com
310.233.4791
SOURCE: Bristol Farms
