Saving money is the biggest driver of residential solar adoption

A recent study by Ohio State researchers finds that cost savings and other practical benefits are the key motivators for people to adopt rooftop or community solar. From pv magazine USA New research from The Ohio State University reveals that financial benefits, not environmental motivations, are the strongest driver of residential solar adoption in the United States. And it's a lack of awareness, not cost, that's keeping community solar from reaching its full potential in the U. S. Published in Energy Research & Social Science, the study aimed to gauge public perception of rooftop and community ...

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