Home Team Luxury Rentals unveils new identity as Rise Collective, signaling a bold new chapter in short-term rental innovation and scalable real estate strategy
CLEARWATER, FLORIDA / ACCESS Newswire / May 14, 2025 / Home Team Collective, a powerhouse in the short-term rental (STR) industry, is officially rebranding as Rise Collective. This transformation marks a strategic evolution from a collection of high-performing brands into a fully integrated real estate asset platform built for scale, performance, and long-term investor success.
Rise Collective logo
"The name change reflects our vision for what's next," said Elliott Caldwell, Founder of Rise Collective. "We're no longer just a management company-we're a scalable ecosystem for building wealth through expertly managed, design-forward real estate."
A Platform, Not Just a Brand
Rise Collective operates at the intersection of real estate, design, hospitality, and wealth strategy. With over 300 luxury vacation rentals under management and a rapidly expanding national footprint, Rise brings intentionality and performance to every stage of the STR lifecycle-from acquisition and funding to construction, management, and tax strategy.
The Rise Collective Brand Family
Under the Rise Collective umbrella is a suite of vertically integrated brands purpose-built for short-term rental investors:
Home Team Luxury Rentals - Full-service short-term rental management across the U.S. focused on high-end design, quality, and guest experience
BNB Turnkey - End-to-end STR launch services: sourcing, design, renovation, and management
BNB Construction - Hospitality-grade construction and renovations tailored for STR performance
BNB Lending - Financing solutions designed specifically for STR investors
BNB Insurance - Vacation rental insurance coverage, including guest damage, liability, and lost income
Home Team Luxury Realty - STR-focused real estate brokerage with expertise in high-growth markets
Home Team Construction - Custom home builds and renovations for both STR and personal use
Home Team Lending - Investor-friendly mortgage solutions for short- and long-term rental properties
Home Team Insurance - Personalized insurance solutions for homeowners and real estate businesses
STR Realtor Search - A national network connecting buyers with STR-savvy realtors
Sand Key Vacation Rentals - The #1 source for vacation rentals on the Texas Gulf Coast
Legacy Wealth - Wealth-building, cost segregation, and tax strategy for real estate investors
The STR Report - Actionable data, insights, and analysis to drive smarter real estate decisions
Coastal Haven Design + Build - Luxury interior design and home remodeling, specializing in timeless, functional spaces that reflect personal vision
Why the Shift to Rise Collective?
The rebrand reflects a sharpened focus on seamless scalability, multi-brand integration, and investor-centric services. Rise Collective isn't just helping clients buy and manage properties-it's helping them build generational wealth through intelligent, data-backed real estate strategies.
About Rise Collective
Rise Collective is a vertically integrated real estate group designed to turn properties into high-performing, scalable assets. As the parent company of a portfolio of specialized brands, Rise offers unmatched expertise in STR management, real estate brokerage, design, construction, lending, insurance, and tax strategy. With a shared mission to deliver exceptional service, Rise Collective empowers real estate investors to scale smarter, live freer, and build lasting wealth.
To learn more, visit https://rise-collective.com/
Contact Information
Albert Brown
Digital Marketing Manager
albert@hometeamvr.com
727-977-3238
SOURCE: Home Team Luxury Rentals
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/real-estate/the-fastest-growing-private-str-brand-is-rebranding-to-rise-collective-1027742
