Hershey's Ashleigh Pollart discusses her move into internal comms and the lessons that came from it.
Originally published on Ragan
By Ashleigh Pollart
NORTHAMPTON, MA / ACCESS Newswire / June 12, 2025 / Hershey's rich legacy stretching back to 1894 doesn't make our workforce immune to modern challenges. Employees must navigate competing priorities, not having enough hours in the day, delivering results in a changing marketplace, and evolving with ever-shifting consumer behaviors and industry trends.
I stepped into employee communications in early 2024 after focusing on external channels and audiences. Hershey Communications is a team of innovative, top-of-their-game professionals with a strong external perspective and a deep understanding of employee needs. Combined with my focus on data-driven insights, we dove into what our employees were saying - either directly or more discreetly. At the same time, we were also becoming a new kind of company. With the integration of salty snacks brands, Hershey was no longer solely a candy maker, but a multi-category snacking company. Meaning we had to navigate operational changes, including organizational structure, on top of shifting external factors.
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SOURCE: The Hershey Company
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/industrial-and-manufacturing/hershey%e2%80%99s-dynamic-strategy-for-employee-engagement-1038914
