SAN FRANCISCO, June 18, 2025 /PRNewswire/ -- Sensor Tower, a leading provider of insights on the digital economy, announced today that it has acquired Playliner, a trusted source of data for Live Operations (Live Ops) within top mobile games. With this acquisition, Sensor Tower deepens its commitment to delivering the most comprehensive and actionable gaming insights in the industry.
Live Ops, which refers to the ongoing updates and enhancements to a game throughout the game's lifecycle, is a meaningful driver of success for top mobile games, and has been a boon for evergreen titles such as Supercell's Clash of Clans and Microsoft/King's Candy Crush. As the gaming market reaches $250 Billion in consumer spend, evergreen games utilizing Live Ops comprise more than 50% of total consumer spending on in-app purchases - signaling a meaningful shift in how games generate long-term value.
"Playliner brings a powerful new layer of insight to Sensor Tower's mobile gaming suite," said Oliver Yeh, CEO of Sensor Tower. "By integrating Playliner's Live Ops data, we're strengthening our position as the definitive platform for gaming intelligence, covering everything from pre-launch market sizing to post-launch engagement and monetization. Further, as more non-gaming apps apply Live Ops to drive engagement and monetization, we see the potential to provide these metrics to a broader universe of apps."
Founded in Finland, Playliner tracks and analyzes Live Ops across top mobile titles, offering publishers detailed intelligence on event cadence, monetization tactics, and player engagement. Industry leaders including Applovin, Playtika, and Playrix trust Playliner and its product suite as an essential resource to optimize game performance and benchmark against the market.
"We're thrilled to join Sensor Tower and bring Live Ops insights into the industry's leading platform for gaming intelligence," said Kirill Razumovskiy, Founder and CEO of Playliner. "Together, we can unlock unique insights into what makes mobile games succeed-and help our customers act on them."
This acquisition follows Sensor Tower's recent acquisition of PC/Console data provider Video Game Insights.
About Sensor Tower
Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world's digital economy, Sensor Tower's award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions.
Founded in 2013, Sensor Tower's mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower's digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor's advertising strategies and audiences across web, social, and mobile. Learn more at www.sensortower.com
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