The Official Mascot of Gunma Prefecture Returns to Los Angeles to Showcase Japanese Culture, Tourism and Kawaii Energy: Over 6,000 GUNMACHAN Masks are Prepared to Be Distributed - Helping to Turn Anime Expo Into a Sea of Smiling GUNMACHAN Faces
LOS ANGELES, CALIFORNIA / ACCESS Newswire / July 2, 2025 / Gunma Prefecture is excited to announce the return of GUNMACHAN, the beloved official mascot and anime star of Gunma, to Anime Expo 2025, North America's largest Japanese pop culture convention, held July 3-6, 2025, in Los Angeles, California.
This marks GUNMACHAN's third appearance at Anime Expo, following highly successful showings in 2023 and 2024. This year, fans can expect dynamic dance performances, exclusive merchandise, and a booth designed to immerse visitors in the charm and culture of Gunma Prefecture.
BOOTH OVERVIEW: TWO MODES, ONE ADORABLE MISSION
GUNMACHAN's booth will operate in two exciting formats:
Dance Stage Mode: Enjoy three to four performances each day featuring popular GUNMACHAN songs - including English renditions of fan-favorite tracks from the Theater GUNMACHAN concerts in Japan.
Promotion & Shop Mode: Between shows, the booth transforms into a pop-up shop and tourism hub. A wide selection of official GUNMACHAN merchandise, traditional Takasaki Daruma crafts, and new limited-edition items will be available for purchase.
Over 6,000 GUNMACHAN masks are prepared to be distributed - helping to turn Anime Expo into a sea of smiling GUNMACHAN faces.
PROMOTING GUNMA, JAPAN - ONE HUG AT A TIME
GUNMACHAN is more than just cute - they're the Official PR Director of Gunma Prefecture. In addition to highlighting the colorful cast of the GUNMACHAN anime series (currently streaming on Crunchyroll), the booth will introduce visitors to Gunma's top travel destinations. Booth graphics and giveaways will showcase scenic hot springs, local delicacies, and cultural experiences unique to the region.
Anime fans, families, and Japanophiles alike are invited to connect with the heart of Japan - and maybe grab a plushie or two while they're at it.
WHO IS GUNMACHAN?
Name: GUNMACHAN
Birthday: Feb. 22
Age: Around 7 (in human years)
Likes: Making people smile, hot springs, Gunma's local food
Special Skill: Bringing happiness and calm wherever they go
Occupation: PR Director of Gunma Prefecture
GUNMACHAN is known across Japan for their cheerful personality and gentle spirit. Now they're ready to win hearts across America.
FOLLOW GUNMACHAN ONLINE
Official Website: https://gunmachan-global.jp/
Instagram: @gunma_gunmachan
X (Fan Updates): @gunma_gunmachan
X (Official Info): @gunmachan_info
TikTok: @gunmachan_official
Contact Information
Nobuyuki Takaya
PR Director
pr@oplanning.com
Gunma Prefecture Media Promotion Department
gunmachan@pref.gunma.lg.jp
SOURCE: Gunma Prefecture Government, Japan
Related Images
Program (Planned) & Some of the Goods to Be Sold
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/government/gunmachan-heads-to-anime-expo-2025-1043685
