Moonpig Group Plc - Director/PDMR Shareholding

Moonpig Group Plc - Director/PDMR Shareholding

PR Newswire

LONDON, United Kingdom, July 08

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

8 July 2025

Moonpig Group plc was notified by the two Executive Directors of the following transactions on 7 July 2025.

DSBP vesting

The Deferred Share Bonus Awards granted on 5 July 2022 in respect of the deferred element (33% of the FY22 bonus) reached the end of the 3 year holding period on 5 July 2025. As a result of the vesting of those awards, the following transactions took place:

Director	DSBP award	Dividend equivalent shares	Total shares awarded for nil consideration	Shares sold to cover income tax and NI liabilities and dealing costs	Sale price per share
Nickyl Raithatha	121,920	548	122,468	57,850	£2.15104
Andy MacKinnon	78,827	354	79,181	37,403	£2.15104

LTIP award

The performance period for the LTIP awards that were granted on 5 July 2022 ended on 30 April 2025. The Adjusted pre-tax EPS condition was not met, however the threshold TSR target was met and therefore 13.9% of the awards have vested. As a result of the vesting of those awards, the following transactions took place:

Director	LTIP shares vesting	Dividend equivalent shares	Total shares awarded for nil consideration	Shares sold to cover income tax and NI liabilities and dealing costs	Sale price per share
Nickyl Raithatha	63,436	285	63,721	30,100	£2.15104
Andy MacKinnon	30,761	138	30,899	14,596	£2.15104

Both the DSBP awards and the LTIP awards were satisfied through the transfer of shares from an Employee Benefit Trust (EBT). This is consistent with the Group's intention, communicated in the FY25 full year results announcement, that share awards should where appropriate (having regard to the share price) be satisfied through market purchases rather than through the issue of new shares. The balance of shares under each vested award not sold to cover income tax, NI and dealing costs were transferred to the Executive Directors from the EBT and are subject to a two-year post-vesting holding period.

The Executive Directors' shareholdings following these transactions are set out below:

Director	Number of shares held	% of salary represented by shareholding	Shareholding requirement of 300% salary met?
Nickyl Raithatha	3,849,353	1.17	Yes
Andy MacKinnon	1,069,523	0.33	Yes

Following the transactions the EBT holds 375,743 shares in the Company, representing 0.11% of the issued share capital as at the date of this announcement.

The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation.

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Nickyl Raithatha
2	Reason for the notification
a)	Position/status	Executive Director/PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Moonpig Group plc
b)	LEI	213800VAYO5KCAXZHK83
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of £0.10 each
	Identification code	ISIN: GB00BMT9K014
b)	Nature of the transaction	(1) Transfer of shares from EBT to satisfy DSBP award (2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under DSBP award (3) Transfer of shares from EBT to satisfy LTIP award (4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under LTIP award
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£2.15104 per share	64,618
			£2.15104 per share	57,850
			£2.15104 per share	33,621
			£2.15104 per share	30,100
d)	Aggregated information	N/A
	- Aggregated volume	N/A
	- Price	N/A
e)	Date of the transaction	7 July 2025
f)	Place of the transaction	(1) and (3) Outside of a trading venue (2) and (4) XLON

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Andy MacKinnon
2	Reason for the notification
a)	Position/status	Executive Director/PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Moonpig Group plc
b)	LEI	213800VAYO5KCAXZHK83
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of £0.10 each
	Identification code	ISIN: GB00BMT9K014
b)	Nature of the transaction	(1) Transfer of shares from EBT to satisfy DSBP award (2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under DSBP award (3) Transfer of shares from EBT to satisfy LTIP award (4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under LTIP award
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£2.15104 per share	41,778
			£2.15104 per share	37,403
			£2.15104 per share	16,303
			£2.15104 per share	14,596
d)	Aggregated information	N/A
	- Aggregated volume	N/A
	- Price	N/A
e)	Date of the transaction	7 July 2025
f)	Place of the transaction	(3) and (3) Outside of a trading venue (4) and (4) XLON

Jayne Powell

Company Secretary

[e-mail]

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