DELRAY BEACH, Fla., July 10, 2025 /PRNewswire/ -- The global Marketing Automation Market Size is Projected to Reach 81.01 billion by 2030 from USD 47.02 billion in 2025, at a CAGR of 11.5% during the forecast period, according to a new report by MarketsandMarkets.
Browse in-depth TOC on "Marketing Automation Market"
330 - Tables
70 - Figures
360 - Pages
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=155627928
Scope of the Report
Report Metrics | Details |
Market Size Available for Years | 2020-2030 |
Base Year Considered | 2024 |
Forecast Period | 2025-2030 |
Forecast Units | USD Billion |
Segments Covered | Offering, Deployment Type, Channel Integration Type, Application, and End User |
Geographies Covered | North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
Companies Covered | Hubspot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), Intuit (US), Google (US), IBM (US), Zoho (India), Sprinklr (US), Braze (US), SugarCRM (US), CentraHub CRM (India), Mekari (Indonesia), Acoustic (US), RD Station (Brazil), Brevo (France), Pipedrive (US), Creatio (US), Acquia (US), ActiveCampaign (US), LeadSquared (India), Constant Contact (US), BusinessNEXT (India), Sitecore (US), GetResponse (Poland), Inconcert (Spain), Maropost (Canada), ClickDimensions (US), Omnisend (UK), Act-On (US), Edrone (Poland), iContact (US), Ometria (UK), Mindmatrix (US), Drip (US), Kit (US), SimplyCast (Canada), VBOUT (US), Net-Results (US), and GreenRope (US) |
The market is driven by rapid adoption of AI-powered solutions that enhance customer engagement, a strong focus on personalized marketing to improve ROI, and a widespread shift toward omnichannel automation platforms. These factors enable businesses to deliver timely and relevant experiences across customer touchpoints, such as personalized email campaigns based on user behavior and AI-driven product recommendations tailored to individual preferences, thereby fueling robust market growth.
Request Sample Pages@https://www.marketsandmarkets.com/requestsampleNew.asp?id=155627928
Email marketing automation tools will register the largest market share during the forecast period
Email marketing automation tools hold the highest market share in the Marketing Automation Market as they offer a cost-effective and scalable channel for customer engagement and lead nurturing. Their use of AI and predictive analytics improves personalization and campaign effectiveness, while automated workflows such as cart abandonment and onboarding emails boost conversion rates. Widespread adoption across diverse business sizes, combined with seamless integration into omnichannel strategies and compliance with evolving data privacy standards, further solidifies email marketing automation's dominant position in the market.
Healthcare & life sciences enterprise users are poised for the fastest growth rate during the forecast period
Healthcare & life sciences enterprise users record the highest CAGR in the Marketing Automation Market due to rapid digital transformation, the integration of AI-powered analytics, and the need to personalize engagement with patients and healthcare professionals. These sectors are leveraging automation to streamline complex regulatory processes, enhance operational efficiency, and deliver tailored, data-driven campaigns. The growing emphasis on patient safety and real-time insights further accelerates adoption, positioning healthcare and life sciences at the forefront of marketing automation growth.
Inquire Before Buying@https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=155627928
North America accounts for the largest market during the forecast period
North America holds the largest market share in marketing automation due to the region's high digital maturity, technology adoption, and concentration of leading marketing automation vendors. The presence of data-driven enterprises across sectors such as retail & e-commerce, BFSI, and healthcare & life sciences fuels strong demand for advanced automation tools. Additionally, widespread use of AI, predictive analytics, and omnichannel strategies enable organizations to deliver personalized, scalable marketing.
Top Key Companies in Marketing Automation Market:
The major players in the Marketing Automation Market include HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), and Intuit (US).
Browse Adjacent Markets: Software and Services Market Research Reports & Consulting
Related Reports:
Facility Management Market - Global Forecast to 2030
Ecommerce Platform Market - Global Forecast to 2030
Loyalty Management Market - Global Forecast to 2030
Insurance Platform Market - Global Forecast to 2030
Logistics Automation Market - Global Forecast to 2029
Get access to the latest updates on Marketing Automation Companies and Marketing Automation Industry
About MarketsandMarkets
MarketsandMarkets has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report.
MarketsandMarkets is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.
Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.
The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore, which integrates research and provides ecosystem-wide visibility into revenue shifts.
To find out more, visit www.MarketsandMarkets.com or follow us on Twitter , LinkedIn and Facebook .
Contact:
Mr. Rohan Salgarkar
MarketsandMarkets INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit Our Website: https://www.marketsandmarkets.com/
Logo: https://mma.prnewswire.com/media/1868219/MarketsandMarkets_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/marketing-automation-market-worth-81-01-billion-by-2030--exclusive-report-by-marketsandmarkets-302502124.html
