Toronto, Ontario--(Newsfile Corp. - July 11, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of a franchise agreement and real estate location for Rosie's Burgers in Calgary's Marda Loop District, Alberta. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more.
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"Securing a franchisee and real estate for Rosie's 3rd location in Calgary marks an important early step in our 20-unit development commitment for the province. With more locations scheduled for 2025, we are actively leveraging our franchising expertise to drive accelerated growth and secure high-quality, strategic real estate across the country for our partners."
Marda Loop in Calgary presents an exceptional opportunity for Rosie's due to its vibrant, walkable community filled with young professionals, families, and food-savvy locals. As one of the city's most dynamic and rapidly growing neighborhoods, Marda Loop offers high foot traffic, a strong local economy, and a diverse population with a taste for unique, high-quality dining experiences. The area boasts a thriving mix of boutique retailers, cafés, and established eateries, creating a destination atmosphere ideal for fast-casual concepts like our smash burger brand Rosie's. With its blend of residential density and commercial vitality, Marda Loop provides the perfect environment to attract loyal, repeat customers and capitalize on Calgary's expanding food scene.
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"As Happy Belly continues to organically expand its presence in the QSR space, we are seeing strong momentum across the country, with numerous high-quality real estate opportunities emerging for our portfolio of brands. Our asset-light franchise model, combined with strategic site selection, operational training, targeted marketing, and continuous business development support, empowers our franchise partners to thrive. The confidence shown by our experienced operators is a direct reflection of the strength of our systems, leadership, and brand direction. We are actively engaged in discussions with groups across Canada to accelerate the growth of Rosie's and our broader brand portfolio. As we secure additional locations and deepen our footprint, we remain focused on delivering predictable, disciplined growth and creating long-term shareholder value as Canada's leading restaurant consolidator."
"With 115 locations for Rosie's secured under Multi-Unit and Area Development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario and Quebec, Rosie's Burgers will continue to scale at an accelerated pace for years to come. With new locations currently under construction and additional openings slated for 2025 & 2026, we are advancing growth through a dual-track approach with corporate store development alongside our franchise model. Backed by our deep expertise in the burger category, a strong record of organic growth, and a robust franchising platform, Rosie's is well-positioned to become Canada's leading national smash burger brand."
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"With 616 retail locations for all brands across our Happy Belly portfolio under Multi-Unit and Area Development agreements-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026."
"We are just getting started," said Sean Black.
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburgers and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us, please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/258538
SOURCE: Happy Belly Food Group Inc.
