Researchers have combined the theory of planned behavior, the technology acceptance model, and diffusion of innovations theory to investigate rooftop solar adoption in China. From a 1,200-person survey, they found that subjective norms and social influence from peers and community had a surprisingly more substantial effect than personal attitudes or perceived ease of use. A research group led by scientists from China's Wuhan University has created an integrated model to study the behavioral factors behind the intention to adopt a residential PV system in the country. The new approach uses three ...Den vollständigen Artikel lesen ...
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