Presale Live Now at AdiosSpirits.com Ahead of August 15th California Retail Launch - Brand Debuts July 19th During Pacquiao vs. Barrios Fight Streaming Live on Amazon Prime
JACKSON, WY / ACCESS Newswire / July 17, 2025 / Labor Smart Inc. (OTC:LTNC), a Wyoming-based public company, today announces the official launch of Adios, a premium, all-natural, ready-to-drink (RTD) tequila cocktail developed in partnership with global lifestyle brand Cookies, boutique tequila distiller Casa Rica, and direct-to-consumer (DTC) leader Flaviar.
Crafted with real fruit juice, zero additives, and ultra-premium tequila from Jalisco, Mexico, Adios launches in four bold flavors, with four additional SKUs planned shortly after. Presales begin today at AdiosSpirits.com, ahead of the California retail launch on August 15th.
Global Media Launch: Adios Featured During Amazon Prime Boxing Event
Adios will make its international media debut this Saturday, July 19th, during the Manny Pacquiao vs. Mario Barrios fight at the MGM Grand in Las Vegas, streaming live globally on Amazon Prime.
Manny Pacquiao, boxing's only eight-division world champion, will be wearing Adios and representing the brand during his highly anticipated return to the ring.
Brandon "The Heartbreaker" Figueroa, co-headlining against Joet Gonzalez, will also represent Adios throughout the broadcast-placing the brand in front of a global audience of millions.
Presale Live Today - California Retail Launch August 15
Consumers can now place orders for Adios at AdiosSpirits.com, powered by Flaviar, a leader in compliant alcohol e-commerce. The August 15th California retail launch will be supported by major in-store placements and a series of launch events celebrating the brand's cultural roots in the state where Cookies was founded.
Strategic Terms of the Partnership
The Adios partnership includes a long-term Cookies® brand licensing agreement, shared ownership of the Adios trademark, and a five-year deal with automatic renewals. The structure aligns all parties for long-term growth, value creation, and category leadership.
"Adios is launching with authenticity and real momentum," said Tom Zarro, Chairman of the Board, LTNC. "We've aligned cultural icons, strong demand, and a scalable infrastructure. This is what winning in consumer brands looks like."
"Our execution engine is in place," added Brad Wyatt, CEO of LTNC. "With 85,000 cases already committed and presales live, Adios is delivering on both the creative and commercial sides of brand building."
"To have Adios featured front-and-center on a global Amazon Prime broadcast, alongside legends like Manny Pacquiao and innovators like Cookies, is exactly the kind of visibility and validation that propels a brand forward," said Scott Darnell, Chief Strategy Officer, LTNC. "This is a benchmark launch: built for scale, backed by substance."
"Cookies has always been about doing things differently-being fearless with quality and culture," said Berner, Founder and CEO of Cookies. "Adios is exactly that. This isn't just a product, it's a moment, and we're proud to bring our energy into the tequila space with LTNC and Casa Rica."
Confirmed Traction & Revenue Outlook
85,000 cases secured across two confirmed purchase orders
$3.3 million+ in launch revenue already committed
Q3 Revenue Guidance: $7-8 million
Q4 Forecast: $12-15 million+, fueled by retail expansion, SKU growth, and DTC momentum
International Expansion: Targeted to begin as early as Q1 2026
Product Overview
Launch Flavors: Mango, Lime, Spicy, Strawberry
Next Wave: Four additional SKUs planned for Q4
Crafted With: Casa Rica's additive-free, small-batch tequila and real fruit juice
Formats: 4-packs and variety packs designed for retail and DTC
Distribution Engine: Flaviar
Adios is launching nationwide through Flaviar, one of the largest DTC spirits platforms in the U.S. Supporting over 300 brands and processing more than 500,000 orders annually, Flaviar provides a fully compliant, data-driven, and scalable infrastructure to bring Adios to customers coast to coast.
Brand & Partner Highlights
Cookies: Founded by rapper and entrepreneur Berner in 2010, Cookies has grown from a Bay Area genetics company into one of the most culturally influential lifestyle brands in the world. With over 70 retail locations across six countries, Cookies is a leader in fashion, cannabis, music, and now spirits. In 2022, Berner became the first cannabis CEO to appear on the cover of Forbes-cementing Cookies as a global force in brand building.
Casa Rica: Based in Jalisco, Mexico, Casa Rica produces small-batch, additive-free tequila from estate-grown agave using traditional, time-honored methods.
Flaviar: A top-tier DTC spirits platform supporting compliant national distribution, digital marketing, and consumer analytics for premium alcohol brands.
Labor Smart Inc. (OTC:LTNC): A Wyoming-based public company building and scaling culturally relevant consumer brands across beverages, wellness, and lifestyle through strategic partnerships, operational execution, and long-term market positioning.
Connect with Adios
Website: www.AdiosSpirits.com
Social Media: @AdiosSpirits on Instagram, TikTok, and X
Retail Launch: August 15 in California
Launch Events: Multiple activations planned across key California markets
Safe Harbor Statement:
This press release includes forward-looking statements based on current expectations, projections, and assumptions. These statements are subject to risks and uncertainties that could cause actual results to differ materially. Labor Smart Inc. undertakes no obligation to update any forward-looking statements, except as required by law.
Investor Relations Contact: ir@laborsmartinc.com
SOURCE: Labor Smart, Inc.
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/food-and-beverage-products/labor-smart-inc.-otc-ltnc-and-cookies-officially-launch-%22adios%22-premium-1049485
