- FWD Private serves the global high-end insurance market with diversified asset allocation, wealth management and legacy planning
- New indexed universal life product also introduced in Bermuda and Singapore; among the first wave of offerings in Hong Kong
HONG KONG, Aug 7, 2025 - (ACN Newswire) - FWD Group Holdings Ltd ('FWD Group' or 'FWD') today announced, under its exclusive brand of FWD Private, the completion of its high-net-worth ('HNW') hub in Asia and the full deployment of its new FWD Private Lounge in Hong Kong.
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Leveraging FWD Group's strong network, FWD's HNW business operates out of three jurisdictions: Hong Kong, Singapore and Bermuda, with both onshore and offshore insurance solutions for HNW and ultra HNW customers worldwide.
FWD Private, established in 2023, offers comprehensive legacy planning solutions and services for HNW and ultra HNW individuals. The FWD Private Lounge, located in the prime commercial district in Hong Kong, is inspired by the tourbillon - a symbol of time and precision.
Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said, 'The completion of the HNW hub reflects our long-term vision and reinforces FWD's position as a trusted partner in wealth and legacy planning across Asia and beyond. Building on our strong foundation in Hong Kong, and our ability to also now service other markets including Southeast Asia and the Middle East, we're well-positioned to navigate diverse markets and tailor solutions that empower customers and their families to truly celebrate living.'
In Bermuda and Singapore, FWD Private recently launched Imperial Fortune - an indexed universal life (IUL) product that combines uncapped index returns with a minimum guaranteed point to point return of 2.3% per annum. FWD Hong Kong also launched its own IUL product, which was among the first wave of offerings in the market, in response to recent regulatory guidance from the Insurance Authority and Hong Kong Monetary Authority.
Shelyne Shum, Chief Partnership Distribution Officer who leads the strategic partnership business for FWD in Hong Kong and for FWD Private, said, 'Through FWD Private, we've built a compelling proposition anchored in time-to-market agility, product and service innovation, and exceptional client experience. The FWD Private Lounge is designed for preferred partners to host exclusive engagements and deliver a refined, personalised experience to our customers.'
FWD Private's products are primarily distributed via international brokers across Hong Kong, Singapore, Dubai and Switzerland, who provide personalised services and innovative wealth planning solutions to HNW and ultra HNW customers worldwide. FWD Private operates in Bermuda under FWD Life Insurance Company (Bermuda) Limited. A Singapore branch was established in 2024.
About FWD Group
FWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code 1828.
For more information, please visit www.fwd.com
About FWD Private
FWD Private is a new horizon in legacy planning for high-net-worth individuals.
Dedicated to the growth, preservation and protection of wealth, FWD Private brings an innovative approach and fresh perspective to its customised solutions in wealth planning, giving customers an unparalleled experience.
With its hub in Asia, FWD Private's cultural understanding ensures that the challenges of managing customers' wealth is navigated with meticulous attention to detail, supported by digital infrastructure that provides the flexibility and dynamism that customers desire.
As a distinct yet integrated part of the overall FWD Group, FWD Private benefits from FWD Group's financial strength, stability and investments in digital innovation.
For more information, please visit www.fwdprivate.com
Source: FWD Group Holdings Ltd
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