Toronto, Ontario--(Newsfile Corp. - August 12, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness brand has secured a prime real estate location in Red Deer, Alberta, marking the first site for a franchisee who has committed to a multi-unit agreement for three locations in central Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
Happy Belly 1
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"Securing our first real estate location for Heal in Red Deer reflects our growing footprint in Western Canada and is the start of our expansion in central Alberta. Supported by a committed franchise partner, this multi-unit franchise agreement shows the strong confidence in our brand's scalable business model and increasing market demand. Heal continues to gain momentum, expanding its development pipeline through a consistent flow of franchise agreements and strategic real estate location signings nationwide. We are excited to bring our fresh menu offerings to this vibrant community as we advance our mission to build Canada's leading portfolio of emerging food brands," said Sean Black, Chief Executive Officer of Happy Belly Food Group.
Happy Belly 2
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"As we are in the second half of 2025 and planning for 2026, Happy Belly remains focused on accelerating growth through both organic development and strategic acquisitions. Heal Wellness is rapidly gaining national brand recognition, establishing itself as Canada's first true coast-to-coast smoothie bowl brand as it gains traction across new markets, building customer loyalty and brand visibility at an impressive pace-further validating our long-term vision and the strength of our franchise model. With 195 units secured through national development agreements-Heal is delivering on its promise of scalable, asset-light expansion while deepening customer loyalty and market presence. Our progress reinforces our expansion strategy while generating long-term value creation for our shareholders. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada."
"The broader Happy Belly portfolio now boasts 616 contractually committed retail locations across various stages of development, construction, and operation. This momentum-fueled by a proven franchise model, experienced operators, and strategic site selection-is translating into meaningful and shareholder value. As we scale nationally with a repeatable, asset-light framework, we are laying the foundation for sustained and predictable growth across our entire brand ecosystem through 2026 and beyond."
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
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Sean Black
Co-Founder, Chief Executive Officer
Shawn Moniz
Co-Founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
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SOURCE: Happy Belly Food Group Inc.
