LONDON, Sept. 16, 2025 /PRNewswire/ -- DOJO, the innovative atomization brand powered by VAPORESSO, has launched a large-scale outdoor campaign in London and Manchester, featuring more than 225 outdoor placements alongside the interactive SpotTheDojo challenge. Running from September 9 to October 5, the initiative invites residents and visitors to spot DOJO's presence throughout the cities.
The campaign marks one of DOJO's most extensive brand initiatives in the UK, covering core districts and high-traffic areas, phone kiosks, shopping centres and city bus wraps. Spotlighting DOJO's flagship products, BLAST10K, a user-friendly and high-capacity device delivering smooth taste, and BLAST2000 GO, a portable and stylish alternative, the campaign reflects DOJO's commitment to user-inspired innovation, premium quality, and continuous breakthroughs in design and technology.
Alongside the outdoor push, DOJO has also launched a creative engagement campaign through its official account @dojo_official_. As part of the SpotTheDojo challenge on Instagram, participants who share photos of DOJO advertisements with the hashtag SpotTheDojo will be eligible to win prizes, including £10 Amazon gift cards and Apple AirPods (3rd Gen).
By merging extensive citywide exposure with digital interaction, DOJO seeks to redefine what brand engagement means. The campaign turns city streets into a social playground, inviting people to engage with the brand in creative ways and underscoring DOJO's vision of becoming part of everyday urban life.
In addition, this campaign is only the beginning of DOJO's UK promotional activities. On October 30, the brand will host another special Halloween event at London's Outernet, promising an immersive experience that further underscores DOJO's innovative approach to consumer engagement.
About DOJO
Founded in 2024, DOJO is a global atomization brand powered by VAPORESSO and driven by the principle of "human-centered innovation. The brand focuses on compliant pod-based products, delivering a trusted, high-quality vaping experience through continuous technological breakthroughs and consumer-driven design. With the motto "Create & Share," DOJO transforms consumer inspiration into flavors, design, and technological advances. Defined by its authentic, bold, and inclusive brand personality, DOJO is building a vibrant global community and driving the world toward a smoke-free future through innovation and quality. For more information, please visit www.dojovape.com
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