FORT WORTH, Texas, Sept. 18, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the "Company" or "SEGG Media") the global sports, entertainment, and gaming conglomerate, today announced the official launch of Sports.com Studios in Mexico, a new regional hub for sports and entertainment content in LATAM. The initiative is designed to power engagement across SEGG Media's ecosystem while directly supporting the expansion and growth of SEGG Media's operations in Mexico.
Sports.com Studios Ltd. ("Sports.com Studios") is SEGG Media's content engine. It has been created to produce fast-growing, scalable, and locally relevant sports programming. As its first major project, Sports.com Studios will premiere the original sports reality series "Maximo Futbol" on September 30. The Spanish-language series will be available exclusively through Sports.com. While the program is targeted toward the Mexican market, distribution will be global. The series will feature top athletes from across Mexico, including the celebrated UVM Lynxes collegiate team. The initial production is backed by leading brand sponsors such as Samsung, Wilson, and JAC.
Matthew McGahan, Chairman, President & CEO of SEGG Media, said: "Launching content from Sports.com Studios in Mexico marks a pivotal moment in SEGG Media's strategy. We are proving the strength of our ecosystem: Lottery.com operations provide a trusted consumer platform, Sports.com Studios generates content that deepens engagement, and together they create scalable opportunities for increased revenues, global expansion, and brand recognition. This is the blueprint for how the Company plans to rapidly deliver shareholder value and global brand growth."
Tim Scoffham, CEO of Sports.com Media and Lottery.com International, added: "LATAM is one of the world's fastest-growing markets for digital lottery and sports entertainment. With the launch of Sports.com Studios content in Mexico, we are combining our technology, storytelling, and operational expertise to capture this momentum and build on the success of our original content arm. This dual approach strengthens our position in Mexico and establishes a launchpad for the Company's expansion throughout the region."
Miguel Sanchez, Producer of "Maximo Futbol," commented: "Maximo Futbol reflects the passion, talent, and ambition of Mexico's sports culture. With Sports.com Studios and our brand partners, we are creating a new standard for regional sports content that inspires communities and generates global reach."
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
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