- The company strengthens its commitment to the Duty Free & Travel Retail channels with the launch of an exclusive vitola that blends tradition and innovation.
- Partagás Royales (48 ring gauge x 150mm length) is a robust and elegant vitola that pays tribute to an iconic format from the 1960s, but with a fresh new look. It comes in an exclusive travel humidor with 20 Habanos, "Totalmente a Mano con Tripa Larga"- Totally handame with Long Filler.
- The launching took place during a gala dinner organised by Habanos, S.A. as part of the TFWA World Exhibition & Conference in Cannes, one of the most important events in the sector.
LA HABANA, Cuba, Oct. 1, 2025 /PRNewswire/ -- Habanos, S.A. officially presented the new Partagás Royales vitola (48 ring gauge x 150mm length) during the traditional gala dinner organised as part of the TFWA World Exhibition & Conference 2025 international trade fair. The event took place on 30th of September at the L'Ondine - Vilebrequin La Plage restaurant in Cannes, bringing together exclusive distributors, Duty Free & Travel Retail operators, the trade press and Habano aficionados. Attendees were given a sneak preview of this vitola, designed to reinforce the company's strategic commitment to this channel.
The Duty Free and Travel Retail channels are a strategic space for the growth of Habanos, S.A., bringing the culture of Habanos to millions of travellers every year. Thanks to its presence in airports and international destinations, Habanos has established itself as a true universal ambassador, projecting tradition, innovation and passion throughout the world.
In this context, the new Partagás Royales (48 ring gauge x 150mm length) was presented, with a uniform format and medium ring gauge that stands out for its strength and personality. It reflects the unmistakable character of the brand by reviving the name of a historic format from the 1960s, now reinterpreted with a renewed and contemporary style.
Partagás Royales comes in an exclusive travel humidor containing 20 Habanos, produced "Totally Handmade with Long Filler" from selected leaves coming from the prestigious Vuelta Abajo* zone in the Pinar del Río* region, Cuba*, known for producing what is considered the world's best tobacco. This design seeks to offer travellers a unique and memorable experience, reaffirming Habanos, S.A.'s innovative approach in this strategic channel.
In the year that Partagás celebrates its 180th anniversary, this presentation reinforces the historical value of the brand and Habanos, S.A.'s commitment to keeping its spirit alive with new proposals.
'This launch makes the Habano a true universal ambassador,' emphasised Maritza Carrillo González, Co-President of Habanos, S.A. Beatriz Garrido García, Director of Operational Marketing at Habanos, S.A., added: 'With Partagás Royales, we offer an experience designed for the discerning traveller.'
With this launch, Habanos, S.A. expands its exclusive portfolio for the Duty Free and Travel Retail channels, consolidating its leadership in the global premium tobacco market.
Tasting notes
Partagás "Royales":
Brand: Partagás
Market name: Royales
Factory name: Dichosos
Dimensions: 48 ring gauge x 150mm length
Presentation: 20-unit travel humidor with commemorative 180th anniversary ring and standing band.
Wrapper: brown, smooth, silky, fatty and shiny
Draw: excellent
Ash: compact
Strength: full
Smoking time: around 45-60 minutes
From the first draw, it displays a clean flavour that elegantly evolves into subtle notes of cocoa and oak. With excellent draw and compact ash, the smoke is dense and rewarding, with a well-accentuated aftertaste that can be enjoyed for approximately 45 to 60 minutes. Its presentation in a 20-Habanostravel humidor provides ideal preservation for enjoyment anytime, anywhere, allowing Royales to offer its best organoleptic characteristics.
Pairing suggestion: Partagás Royales is an invitation to pair it with robust, long-aged spirits. The ideal combination is those aged naturally in white oak barrels, whose refinement develops a profile with notes of dried fruit, chocolate or vanilla. When paired with this Habano, an authentic symphony of flavours is created for an exceptional sensory experience.
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