Gain early access to an exclusive conversation on Project ROI, featuring guests from Impact ROI and MassMutual, moderated by TriplePundit.
NORTHAMPTON, MA / ACCESS Newswire / December 3, 2025 / 3BL is offering early access to an exclusive interview featuring Steven Rochlin, founder and CEO of Impact ROI, alongside Dennis Duquette and Mo McNally from MassMutual's community responsibility team, and Mary Mazzoni, Executive Editor of TriplePundit. The discussion centers on groundbreaking findings from the Project ROI Report series.
Over a decade of research tracking more than 600 studies reveals strong links between corporate sustainability and core business outcomes within sales growth, market value, and human resources performance. Yet the false narrative persists that sustainability is peripheral to core business strategy.
This updated Project ROI report, a follow-up to the landmark 2015 study, ends that debate definitively. Sustainability and social impact absolutely create financial value.
The numbers prove it:
36% increase in firm value
21% boost in profitability
57% decrease in employee turnover
The Conversation You Need to Hear
Despite mounting evidence, corporate sustainability remains contentious in boardrooms and C-suites. This exclusive interview answers the critical questions business leaders are asking:
Current conversations in the US frame sustainability as a distraction. What are the counterpoints to give to CFOs who remain skeptical?
Other than B2C brands, how do B2B companies leverage sustainability as a competitive advantage?
How can companies track and prove the business impact of their corporate responsibility efforts, and clearly show the link between investment and outcomes?
Get Early Access Here
Expert Perspectives on Doing Sustainability Well
Rochlin introduces a practical framework - Fit, Commit, Manage, and Connect - that separates companies generating millions in value from those checking boxes. Private equity firms now openly report tens to hundreds of millions in returns tied to sustainability factors.
The conversation also reveals a counterintuitive finding: C-suite executives are often more emotionally driven in sustainability decisions than sustainability professionals themselves. Understanding these emotional drivers and business archetypes is essential to effective strategy and communication.
A Framework for Leaders in 2026
As companies close out 2025 planning cycles, the conversation issues a call to action: stop debating whether sustainability creates value, and start focusing on how to do it well.
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Secure your spot to view this exclusive interview before the public release.
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About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations' stories of purpose and progress with the audiences who matter most.
3BL partners with over 1,500 companies - from global corporations and mid-sized enterprises to NGOs and nonprofits - to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.
View additional multimedia and more ESG storytelling from 3BL on 3blmedia.com.
Contact Info:
Spokesperson: 3BL
Website: https://www.3blmedia.com/profiles/3bl
Email: info@3blmedia.com
SOURCE: 3BL
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/business-and-professional-services/new-research-debunks-sustainability-profitability-debate-1114392