Duluth, Georgia--(Newsfile Corp. - December 19, 2025) - According to the new Most Popular Gemstones for Luxury Jewelry 2026 Report from Gems, this year's festive favorites are a brilliant mix of timeless classics and trending colored gems. The holiday season drives 24% of all annual fine jewelry sales, making it the single most important time of year for fine jewelry gifting.
Gems - The Live, 24/7 Fine Jewelry Shopping Experience
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Based on national live shopping data and consumer insights, Gems has released the official Top 12 Gemstones for Holiday Jewelry-a list that reflects what shoppers are choosing most as meaningful gifts for loved ones.
2026 Holiday Gemstone Ranking
- Diamond - The iconic choice for celebrations
- Sapphire - Regal color and enduring elegance
- Opal - A mesmerizing, one-of-a-kind kaleidoscope
- Pearl - Modern chic redefined
- Tanzanite - Rare, vivid, unforgettable
- Ruby - Fiery passion perfect for the season
- Emerald - A symbol of vitality and renewal
- Tourmaline - Rainbow versatility
- Turquoise - Sky-blue serenity
- Amethyst - Royal purple refinement
- Aquamarine - Calm ocean-blue clarity
- Garnet - Warm festive richness
"This list is our version of the 'Official Holiday Sparkle Forecast.' We're seeing shoppers lean into color, symbolism, and personal meaning. Opals and tanzanite are experiencing a major moment, while pearls have completely transformed into one of the most fashion-forward holiday gifts," said Mike Burnette, VP of Jewelry Operations.
Noteworthy Trends:
Meaning over materialism: Consumers are choosing gemstones that tell a story.
Color is the new classic: Sapphire, opal, tourmaline, and aquamarine continue to surge.
Rarity resonates: Limited-origin stones like tanzanite are being gifted as "future heirlooms."
For shoppers building gift guides or planning holiday segments, Gems' report offers deep insight into what consumers value today: authenticity, beauty, and emotional significance.
About Gems
Gems is the leading fine jewelry live shopping experience, offering 24/7 live access to diamonds, gemstones, and designer jewelry at exceptional value. With nearly 30 years of expertise and a legacy of over one million pieces sold, Gems brings education, trust, and sparkle to customers across TV, streaming, and digital platforms. For more information, visit: https://gems.com.
Media Contact:
hello@gems.com
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Source: PRNews OU