MIAMI, FL / ACCESS Newswire / December 22, 2025 / A mother and daughter living thousands of miles apart are turning cultural tradition into connection-and connection into a fast-growing brand that's captivating audiences across the United States. Veronica Piacente, based in Argentina, and her daughter Delfina Garcia Piacente, based in the U.S., are the co-founders of Huellas Argentinas, an artisan brand dedicated to sharing the heritage of mate culture through beautifully designed products that carry meaning, identity, and warmth.
What started as a way to stay close despite living in different countries quickly transformed into a business with purpose. "We needed something that united us beyond the phone calls," says Delfina. "Mate became our symbol-our bridge-and from there, Huellas Argentinas was born."
Through their Instagram presence @huellasargentinas, the duo is introducing both Argentine expatriates and curious newcomers to the beauty and tradition of mate. More than just a drink, mate represents family, community, and ritual. And through Huellas Argentinas, every cup tells a story-crafted by hand, infused with culture, and delivered with the intention to connect people to something deeper.
The business operates within the cultural and artisan product industry, with a sharp focus on bringing Argentine mate and accessories into the U.S. market. But what sets Huellas Argentinas apart isn't just the products-they're bringing a full experience. Each piece, from traditional gourds to modern designs, blends timeless craftsmanship with a contemporary aesthetic, making mate more than a beverage - it becomes a piece of art and a daily ritual.
Introducing this tradition to a completely new market hasn't come without challenges. Many of their early customers had never heard of mate before, let alone tried it. That meant the work was not just in selling, but in educating. Through storytelling, hands-on demonstrations, and thoughtful product presentation, they began to break through. Their approach is rooted in emotion-sharing not just the "how" but the "why." Customers connect with the purpose, the passion, and the heritage.
For Veronica and Delfina, this is more than a business. It's a mission to preserve and spread a piece of their identity. And it's a way to stay close - to each other and to their homeland. The emotional reward, they say, is in seeing customers reconnect with their roots or discover something new that becomes a meaningful part of their lives. From nostalgic Argentines who find comfort in familiar flavors to Americans experiencing mate for the first time, the response has been overwhelmingly positive.
As they look ahead 2026, Huellas Argentinas is planning big moves. Their goal is to expand throughout the U.S. and into additional international markets, with one major dream on the horizon: creating their own line of yerba mate. It would mark a full-circle moment, allowing them to offer a complete and authentic experience from leaf to cup. They also aim to continue innovating in the design and presentation of mate, proving that tradition can evolve while staying true to its roots.
The message they hope to send to aspiring entrepreneurs is clear: believe in your vision, stay consistent, and embrace the journey. Entrepreneurship, they say, is about wearing many hats, making mistakes, and learning fast. It's about building something that matters, not just for you - but for the community you serve.
With Huellas Argentinas, Veronica and Delfina are not only sharing a product; they're creating a cultural movement. One that honors the past, connects the present, and inspires a future where tradition knows no borders.
Contact:
Ashley Walker
561-768-4444
awalker@now-strategies.com
SOURCE: Huellas Argentinas
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/food-and-beverage-products/mother-daughter-duo-launch-cultural-brand-bridging-argentina-and-the-u.s-1120277
