Key players confirmed to participate include RoundShield, ASG Iberia, Blasson, Bugatti International, Starwood Hotels and Giorgio Armani
LONDON, Jan. 22, 2026, Europe's must-attend hospitality investment conference, today unveils the new BxRprogramme, which is a dedicated track focused on investment, development and strategy within the branded residences landscape. The full-day programme on 23 March, offers hospitality investment professionals an opportunity to explore the intersection of brand power, investment strategy and real estate innovation. IHIF EMEA takes place 23 - 25 March 2026 at the InterContinental and Pullman hotels in Berlin, Germany. Register here.
The BxR programme is focused on branded residences as a standalone investment and development asset class, reflecting on the rapid growth of the sector across the region. The programme focuses on how branded residences work in practice, from developer strategies and brand selection to sales, contract negotiation and long-term operation via case studies and in-depth discussions focused on the opportunities and challenges. As pipelines expand and investor scrutiny increases, BxR EMEA brings together the people shaping the next phase of the market to share real insight and move from concept to execution.
Attendees will gain insights from brokers, developers, marketers and brand representatives, including:
- Brian Betel, Global Head of Direct Assets, ASG Iberia
- Enrique Benjumea, Founder, Blasson
- Wiebke Stahl, Managing Director, Bugatti International
- Ina Plunien, Vice-President, Cedar Capital Partners
- Enrico Erba Springorum, Head of Branded Real Estate, Giorgio Armani
- Helena Amaral Neto, Managing Partner, Luxulting
- Mitra Ghamsari, Founder & CEO, Persepolis Investments
- Giovanni de Niederhausern, Senior Vice President, Architecture & Product Design, Pininfarina
- Lynn Villadolid, Strategy & Marketing, Proprietes & Co
- Philipp Henle, Managing Director - Hospitality, RoundShield
- Stephanie Segaux, Vice President - Development, EMEA, Starwood Hotels
- Richard Bursby, Partner, Taylor Wessing
Additional speakers will be confirmed in the coming weeks.
Learn more about BxR EMEA here.
Olga Andreevskikh, Senior Conference Producer, IHIF EMEA said, "Branded residences have moved from niche to one of the most compelling investment opportunities in global real estate. With BxR EMEA, we're bringing together the developers, brands, and dealmakers who are actively shaping this market, not theorising about it. The quality of speakers, the depth of debate, and the appetite we're seeing reflect just how central branded living has become to the future of real estate and hospitality."
IHIF EMEA 2026 offers specialised passes to attend. Options include: All Access Pass, Explorer Pass and Under 30 Pass. View the pass options hereand register here.
For more information about IHIF EMEA 2026, visit https://www.ihifemea.com.
To register for a media pass, email opremarketing@questex.com.
For sponsorship opportunities, click here.
Stay connected with IHIF EMEA on LinkedIn, X, Instagramand follow IHIFEMEA26.
About IHIF EMEA
The International Hospitality Investment Forum EMEA (IHIF EMEA) connects global capital to opportunity across EMEA's hospitality market. By uniting influential hospitality leaders from Europe, the Middle East, and Africa, IHIF EMEA aims to shape the future of the hospitality industry with three-days of content, networking, insights and deal-making. IHIF EMEA takes place 23 - 25 March 2026 at the InterContinental and Pullman hotels in Berlin.
About Questex
Questex fuels exceptional business connections-where every buyer and seller interaction matters. Through live events enriched with data insights and active year-round digital communities, we deliver measurable results. It happens here.
Media Contacts
Nav Kumararatne
IHIF EMEA
nkumararatne@questex.com
Meryl Franzman
IHIF EMEA
mfranzman@questex.com
