Beyond first-time installations: How Europe's residential solar Market is shifting toward upgrades and intelligent energy systems

Europe's residential solar market is shifting from rapid rooftop PV growth to a more selective phase, with declining new installations but rising demand for upgrades like storage, smart energy management, EV integration, and balcony systems. Rather than retreating, households are reinvesting in complementary technologies that enhance flexibility, reliability, and self-consumption, redefining residential demand around integrated, intelligent energy solutions.In recent years, residential solar PV has acted as one of the most important anchors of growth in Europe's solar market. Rooftop installations ...

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