Nation's Leading Auction Association Connects 2,500 Certified Professionals with the Industry's top, Member-Owned, Online Land Marketplace.
OVERLAND PARK, KANSAS / ACCESS Newswire / February 17, 2026 / The National Auction Association (NAA), the world's largest association of auction professionals, today announced a strategic partnership with the Land Broker Co-op that connects the Co-op's specialized land marketing platform, LandBrokerMLS, with NAA's network of 2,500 certified auction professionals.
The partnership brings together NAA's 75-year reputation for professional excellence with the Land Broker Co-op's purpose-built platform for land transactions. NAA members who hold industry-leading designations-including Certified Auctioneers Institute (CAI) and Accredited Auctioneer Real Estate (AARE)-will have direct access to LandBrokerMLS.
"NAA is selective about the partnerships we form because our members deserve platforms that match their level of professionalism," said Allison Mazzei, CEO of the National Auction Association. "We chose to work with the Land Broker Co-op because their specialized focus on land transactions and commitment to quality align with the standards our members uphold. Our members are certified professionals who deliver proven results-they deserve tools built specifically for what they do."
Through the partnership, NAA members gain complimentary property listings on LandBrokerMLS and preferred pricing on Co-op membership. The Co-op benefits from direct connection to NAA's established network of qualified auction professionals and the credibility that comes with NAA's endorsement. For NAA members, this partnership opens the door to the Co-op's nationwide network of land specialists and the added exposure that comes from having land auctions discovered through LandBrokerMLS, a platform built by and for land professionals.
"We're excited to work with the National Auction Association and provide their members with tools designed specifically for land auction marketing," said CT Adams, VP Operations of the Land Broker Co-op. "NAA members represent a level of professionalism and certification that elevates the entire land auction industry. This partnership allows us to support the best auction professionals in the business."
The collaboration addresses a critical need in the land auction market: connecting quality auction professionals with serious land buyers through a platform purpose-built for these transactions. NAA's nationwide referral network and rigorous professional standards provide assurance that land auctions conducted by NAA members meet the highest industry benchmarks.
The partnership officially launches February 1, 2026. NAA members can access partnership benefits immediately by visiting https://www.auctioneers.org/naa-partners.
About the National Auction Association
The National Auction Association (NAA) is the world's largest association of auction professionals, representing approximately 2,500 members across all auction specialties. Founded in 1949, NAA has spent 75 years promoting the auction method of marketing through rigorous professional development, industry-leading education, and strong advocacy. NAA's nationwide referral network connects buyers and sellers with certified, accountable auction professionals. For more information, visit www.auctioneers.org.
About the Land Broker Co-op
Launched in 2018 by concerned brokers and agents, The Co-op enables all rural real estate professionals to take control of their listing data and limit ever-increasing advertising costs. Co-op Members own and operate LANDBrokerMLS.com, the only broker/agent-owned website serving the rural real estate industry. As a true cooperative, Co-op Members benefit from patronage returns, and the website cannot be sold to competitors. The Co-op's mission is to empower rural real estate professionals with tools to effectively market listings and manage leads without excessive marketing costs. Key Co-op initiatives include driving traffic and lead generation, offering member-only health insurance, exclusive discounts, and syndication services to top land industry websites.
For more information about LANDBrokerMLS.com and the Land Broker Co-op, visit the new website at www.landbrokermls.com
MEDIA CONTACT: Joelle Conway-Jamvold | National Auction Association | communications@auctioneers.org | 913-563-5429
SOURCE: National Auction Association
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/consumer-and-retail-products/national-auction-association-and-u.s.-land-broker-co-op-form-strategic-1138067
