M-Cube and SOLUM (KOSPI: 248070) have entered into a strategic partnership through a Memorandum of Understanding (MoU) to deliver integrated Digital Signage and e-paper solutions for retail customers across Europe. The partnership combines SOLUM's end-to-end capabilities across ESL, large-format E-Paper and Digital Signage solutions with M-Cube's expertise in content, system integration, end-to-end solutions and services, and large-scale deployments, aiming to simplify and elevate in-store communication across retail networks.
As part of the collaboration, the two companies will jointly develop an end-to-end retail communication solution by integrating M-Cube's DXP One content management system with SOLUM's Aims CMS for Electronic Shelf Labels (ESL). This unified platform will enable retailers to manage campaign content and price communication from a single system, supporting more consistent execution across Digital Signage and e-paper touchpoints while laying the groundwork for scalable in-store retail media environments.
SOLUM's role in the partnership reflects its unique positioning as a solution provider spanning ESL, large-format E-Paper and Digital Signage. By supplying display hardware, cloud-native remote management software, and platform-level ESL capabilities, SOLUM enables retailers to deploy and operate a wide range of digital touchpoints within a coherent technical framework. M-Cube complements this with content and CMS services, solution design, installation, IT/AV integration, and ongoing managed services, resulting in a turnkey offering designed to reduce operational complexity while supporting reliable execution across diverse store environments.
The partnership initially focuses on retail customers across Europe, with a framework in place to support step-by-step expansion into additional global markets. Pilot deployments of the integrated solution are planned to begin in the first quarter, followed by a broader rollout expected from the second quarter, subject to the outcomes of these initial projects.
Gianluca Pasquali, CEO of M-Cube, said, "This partnership aligns strongly with our vision of transforming retail environments through connected and impactful digital experiences. By unifying Digital Signage and ESL within a single platform, we enable brands and retailers to orchestrate content and communication across in-store touchpoints more effectively, creating more engaging and immersive customer journeys while simplifying operational management."
Harri Ekholm, Head of Pan-European Signage Sales at SOLUM added, "SOLUM's strength lies in enabling retailers to evolve how they communicate in-store-connecting pricing, content, and digital touchpoints into a single, coherent experience. Through this partnership with M-Cube, we aim to help retailers move toward more unified, scalable in-store communication platforms that can adapt as customer engagement and retail media continue to evolve."
SOLUM's digital signage, ESL, and a broad range of solutions for retailers will be showcased at EuroShop from February 22-26 in Halle 6 C58.
About M-Cube
M-Cube stands as a global luminary in In-Store Digital Engagement solutions, boasting a comprehensive array of services from in-store radio to digital signage, interactivity, and mobile applications. M-Cube innovates digital solutions to elevate service quality, engagement levels, customer retention, and communication within the retail sector.
Founded in 2001, M-Cube orchestrates personalised customer experiences, translating online world advantages to physical retail environments.
With a global presence spanning Italy, the UK, France, Belgium, The Netherlands, Germany, Spain, China, and Hong Kong, M-Cube oversees more than 45,000 installations globally for over 400 brands across diverse sectors including Fashion Luxury, Retail, Finance Insurance, QSR, Grocery Retail, and Automotive. Their clientele encompasses industry giants such as Dolce Gabbana, Bally, United Colors of Benetton, and EE.
www.mcubedigital.com
About SOLUM
Founded in 2015 as a spin-off from Samsung Electro-Mechanics, SOLUM is a publicly traded company listed on the KOSPI stock exchange. The company has established itself as a leader in power solutions, display technologies, and electronic shelf labels (ESL), driving innovation across the global retail sector. With a strong commitment to customer-centric innovation and sustainable retail transformation, SOLUM continues to develop high-quality solutions that empower retailers to operate more efficiently in an increasingly digital world.
www.solum-group.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260218608947/en/
Contacts:
Media Contact
M-Cube
Carlo Cecchetto
c.cecchetto@mcubedigital.com
SOLUM Europe GmbH
Jiyoo Hwang
Jiyoo.hwang@solum-group.com
