DJ IEVA GROUP: IEVA Group, the leader in personalised beauty and wellness, announces its IPO on Euronext Growth Paris
IEVA GROUP
IEVA GROUP: IEVA Group, the leader in personalised beauty and wellness, announces its IPO on Euronext Growth Paris
11-March-2026 / 08:00 CET/CEST
Dissemination of a French Regulatory News, transmitted by EQS Group.
The issuer is solely responsible for the content of this announcement.
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IEVA Group, the leader in personalised beauty and wellness, announces its IPO on Euronext Growth Paris
-- Capital increase of approximately EUR8m
-- First investment by the Bpifrance BlueSpring 1 fund, dedicated to listed French small and mid caps, as part of its
launch
- EUR3 million subscription commitment from Bpifrance BlueSpring 1, represented by its management company Bpifrance
Investissement
- Option to purchase from TF1 Social E-commerce for an additional EUR3 million
-- Subscription price per new share: EUR12.79
-- Subscription period: 11 March 2026 to 25 March 2026 inclusive for the Fixed Price Offer (until 5 p.m. OTC and 8
p.m. online) and the Global Placement (5 p.m.)
-- Settlement/delivery scheduled for 30 March 2026 and start of trading in the shares on 31 March 2026
-- Stocks eligible for PEA and PEA-PME equity savings plans and the capital gain reinvestment scheme (Article 150-0 B
ter of the French General Tax Code)[1]
WEBINAR WITH INDIVIDUAL INVESTORS (in French)
Jean Michel KARAM
Founder and Chief Executive Officer of IEVA Group
will answer your questions le Wednesday 18 March at 6 p.m.
To register, click here
Paris, 11 March 2026. IEVA Group, the leader in personalised beauty and wellness, announces its IPO with a view to
admission to trading on the Euronext Growth Paris market (ISIN: FR0014015ND9, ticker: ALIEV-FR).
Jean Michel KARAM, founder and Chief Executive Officer of IEVA Group, said:
"From the beginning, IEVA Group has been steadfast about its goal: to elevate beauty and wellness into an emotional
experience in which science, technology and communities unite to reveal their own beauty. Our vision is one of
engagement around the notion of Beautiful Longevity: ageing without being erased, fully embodying one's beauty at every
age of life.
Today, this vision begins a new phase of development with a clear ambition: global deployment of the first fully
integrated Beauty Tech platform in order to become the "Netflix of beauty" and personalised wellness.
This ambition is part of a profound transformation of beauty and wellness practices. Consumer expectations are
changing, technology is growing at an unprecedented pace and personalisation is emerging as the new standard. Beauty
Tech is experiencing a major acceleration, driven by artificial intelligence, data and the digitisation of pathways.
This segment, the most dynamic on the market, is expected to grow by 18% per year on average worldwide to USD173m by 2030
[2], which is three times faster than the growth of the entire beauty market, thus representing a massive opportunity
on a global scale.
A pioneer in this approach, in just a few years IEVA Group has established itself as the leader in personalised beauty
and wellness. Supported by prestigious strategic shareholders (Crédit Mutuel Innovation, TF1, Unilever, Seb Alliance,
Reworld Media, to name a few) and a talented team of experts, in just five years we have built an integrated platform
model designed to generate recurring revenue and to be rolled out on a large scale.
Our development hinges on a unique ecosystem of strong brands - IOMA, Atelier du Sourcil, My Little Paris and myIEVA -
and an omni-channel distribution network that marries partnerships with trusted names (Marionnaud, Beauty Success,
Douglas, April), digital stores and direct sites with exclusive technologies (AI, MEMS, Data), premium editorial
content and an engaged community.
In the space of just five years, this strategy enabled us to achieve revenue of EUR43.4m in 2025[3], representing average
growth over the period of +70% per year4, reflecting the solidity of our trajectory.
To keep this momentum going by rolling out our platform more widely in France and internationally, we are now launching
our IPO. In this way, we hope to involve as many individuals and professional investors as possible in our success.
We firmly believe that personalised beauty and wellness are becoming the norm. And we are proud to invite you to join
us on this new journey."
Beauty Tech, a massive global market opportunity, driven by a structural transformation of beauty and wellness
practices
Consumer expectations are changing rapidly, technology is growing at an unprecedented pace and personalisation is
emerging as the new market standard. In a beauty sector historically structured around standardised products that are
mainly distributed through physical points of sale, with a disconnect in the experience across products, services and
technologies, IEVA Group offers a game-changing direct beauty experience that is unified, personalised and emotionally
engaging.
The only player covering the entire value chain - from diagnostics to personalised cosmetics and from beauty services
through to selective distribution - IEVA Group is positioned at the intersection of several fast-growing markets.
The beauty tech segment in particular, which includes diagnostic devices, software solutions, data platforms and beauty
AI technologies, is now the most dynamic growth driver in the sector. It is benefiting from structural acceleration
driven by technological advances (AI, sensors, data), growing demand for personalised care and the digitisation of
customer pathways. Globally, this market is expected to grow at an average annual rate of 18% to USD173bn by 20302. This
is three times faster than the beauty market as a whole.
A leader in personalised beauty and wellness, backed by strong brands and a unique ecosystem
A pioneer in beauty tech and personalisation, IEVA Group was the first player to massively introduce tech skin and hair
diagnostics as well as lifestyle IoT into the beauty world by incorporating data on environmental stress (exposure,
weather conditions, pollution, etc.). This scientific approach enables a level of hyper-customisation that is currently
unparalleled on the market, thanks to diagnostic devices (i-diag) and custom formulation solutions (In.Lab).
Firmly rooted in innovation from the outset, IEVA Group has structured a global ecosystem that combines technologies,
brands, omnichannel experience and media. This ecosystem has been strengthened through a sustained strategy of external
growth, with four successive acquisitions in the space of five years: L'Atelier du Sourcil (2020), Boudoir du Regard
(2021), Intuiskin - combining the IOMA, IOMA Haircare and Made with Care brands - (2023) and My Little Paris (2025).
IEVA Group today is an ecosystem of personalised beauty brands, experiences and services powered by AI, technology and
data, all driven by storytelling, content and community. The Company presently has four strong premium brands that are
true emblems of the IEVA Group universe: Atelier du Sourcil, no. 1 worldwide in the eye beauty market; IOMA Paris, a
pioneer and no. 1 in personalised cosmetics in Europe; myIEVA, a global beauty and wellness service focused on hyper
personalisation; and My Little Paris, the only experiential medium with its iconic boxes and an active community of
four million subscribers.
These brands are part of a unique global ecosystem, structured around four highly differentiated asset families:
-- premium brands, simple high-performance care brands covering facial care (IOMA Paris, Made with Care), hair care
(IOMA Haircare, Elenature) and make-up (L'Atelier du Sourcil);
-- omnichannel distribution combining a network of premium partners (Marionnaud, Beauty Success, Douglas, April),
nearly 130 L'Atelier du Sourcil and Boudoir du Regard stores, as well as direct digital sales, particularly by
subscription (myIEVA, My Little Box, Gambettes Box);
-- exclusive proprietary technologies protected by five international patent families, covering the IEVA Group concept
and model, embedded sensors and analysis devices, connected objects, patches and diagnostic devices, as well as
data infrastructures and AI tools that transform data into personalised recommendations;
-- a committed community of four million people brought together through subscriptions, wellness advice and
programmes, and high-profile premium editorial content (My Little Paris, myIEVA).
A model that generates recurring and highly scalable revenues
This ecosystem is based on an integrated and virtuous model, in which each "brick" strengthens the other: diagnostic
technologies generate high added value data, which is exploited by brands to design differentiating products; the
physical channel (partner stores and networks) transforms technological innovation into a tangible and premium brand
experience. At the same time, media and content amplify visibility and encourage customer acquisition and engagement,
while subscriptions ensure recurring revenue, loyalty and continuous enrichment of customer knowledge.
IEVA Group has thus developed a "Beauty as a Service" (BaaS) model that generates a high level of recurring revenue,
which accounted for nearly 60% of revenue in 20253, 55% of which from subscriptions alone.
This model entails a low capital intensity and flexible cost structure based in particular on a fabless approach. The
manufacture of cosmetic products is entrusted to various partner laboratories in France and throughout Europe, while
the generic subsystems of technological devices are produced by its industrial partners. IEVA Group keeps key assets
that create strong value in-house: definition of cosmetic formulas, design and architecture of solutions, and
development of software, platforms and algorithms.
By keeping the Company focused on its intangible assets and its core value creation, this organisation constitutes a
powerful lever that enables the model to be scaled and facilitates international deployment. IEVA Group already has a
significant presence outside France, in Europe (9% of revenue3) and in Asia (10%3).
Illustrating the success of its model, IEVA Group achieved revenue of EUR43.4m3 in 2025, i.e. average growth in five
years of +70% per year, while maintaining rigorous financial discipline, with net cash of EUR5.4m at the end of 2025.
Continuation of an aggressive growth strategy with the aim of doubling revenue by 2028
In a booming market with many development opportunities to seize, IEVA Group intends to pursue an aggressive strategy
with three priorities: Haut du formulaire
1. Accelerate organic growth by leveraging synergies between activities.
2. Pursue a strategy of targeted acquisitions to extend its reach in France and internationally.
3. Optimise operational levers to increase profitability.
IEVA Group aims to draw on this aggressive strategy to double its revenue by 2028. This growth trajectory should bring
a gradual improvement in profitability, with EBITDA expected to be positive from 2026.
An IPO on the Euronext Growth market to pursue its growth trajectory in France and internationally
IEVA Group's IPO on Euronext Growth is intended to provide the Company with the financial resources to help it
implement its development strategy, focused on the global deployment of the first fully integrated beauty tech
platform.
The net proceeds from the funds raised through the issuance of the new shares (approximately EUR6.9m based on the Offer
Price if the capital increase is 100% realised) will be used by the Company to finance and integrate potential external
growth transactions.
Main terms and conditions of the transaction
-- Indicative timetable
10 March 2026 Approval of the Information Memorandum by Euronext
11 March 2026 Opening of the Fixed Price Offer and Global Placement
25 March 2026 Closing of the Fixed Price Offer (5 p.m OTC and 8 p.m. online) and the Global Placement (5 p.m.)
30 March 2026 Settlement-delivery
31 March 2026 Start of trading of the shares on Euronext Growth
-- Share capital before the transaction
The Company's share capital consists of 9,274,292 ordinary and preference shares, each with a par value of EUR0.025, fully subscribed and fully paid up.
-- Characteristics of the shares
- Name: IEVA GROUP - Ticker: ALIEV-FR - ISIN: FR0014015ND9 - Listing market: Euronext Growth Paris - Business sector: Personal care (452010) - LEI: 9695008NTA6DK2RSN932
-- Issue price and proceeds
Based on the issuance of 625,488 shares at a price per share of EUR12.79:
- The gross proceeds from the issue of New Shares will be approximately EUR8.0m (reduced to approximately EUR6.0m if the
transaction is 75% subscribed); - The net proceeds from the issue of New Shares is estimated at approximately EUR6.9m (reduced to approximately EUR5.1m
if the transaction is 75% subscribed).
-- Structure of the Offer
The New Shares are to be distributed as part of a global offer (the "Offer"), including:
- A fixed price offer to the public in France, mainly intended for individual investors, it being specified that:
-- orders will be broken down according to the number of securities requested: A1 order fractions (1 to 250 shares
inclusive) and A2 order fractions (over 250 shares); -- A1 order fractions will benefit from preferential treatment over A2 order fractions in the event that not all
orders can be fully satisfied.
- A global placement primarily intended for institutional investors comprising a placement in France and an
international private placement in certain countries, not including the United States of America, Japan, Canada and
Australia.
The allocation of the Offered Shares between the Global Placement, on the one hand, and the Fixed Price Offer, on the other hand, will be based on the nature and size of the orders.
If the demand under the Fixed Price Offer so permits, the number of Offered Shares in response to orders issued under the Fixed Price Offer shall be at least equal to 10% of the total number of shares under the Offer.
-- Subscription commitment
The Company has received a commitment to subscribe to the Offer Price from Bpifrance Investissement through the Bpifrance BlueSpring 1 fund, managed by Bpifrance Investissement, for an amount of EUR3 million, representing approximately 37.5% of the Offer Price if the capital increase is fully subscribed.
In addition to this investment, Bpifrance Investissement has an option to purchase from TF1 Social E-commerce (with the option of substitution, in whole or in part, by any shareholder of the Company who was a shareholder of the Company on the date of completion of the capital increase (other than Jean Karam and any shareholder of the Company holding less than 5% of the share capital)), offering it the possibility of doubling its initial investment within one year. The purchase option may be exercised at any time between the sixth (6th) month following the settlement-delivery date of the Capital Increase and, at the latest, the twelfth (12th) month following the settlement-delivery date of the capital increase at an exercise price per share equal to the higher of:
. the price of the shares offered as part of the capital increase (i.e., EUR12.79 per share); and
. the volume-weighted average price (VWAP) of the Company's shares on the Euronext Growth market of Euronext in Paris during the six (6) months preceding the date of exercise of the call option.
In addition, the Company has committed to Bpifrance Investissement to use its best efforts to achieve a free float target of at least 30% of the share capital as of December 31, 2028, in particular through market sales, secondary offerings, sales through the creation of an accelerated book-building process, or through the issuance of new shares.
-- Lock-in commitment:
TF1 Social e-commerce, Crédit Mutuel Innovation, Jean Karam, Unilever Ventures Holding BV, Seb Alliance and Reworld Media Ventures, which together hold 79.88% of the company's share capital and voting rights at the date of the Information Memorandum, have undertaken to retain all the shares they will hold on the settlement-delivery date of the Offer for a period of 180 calendar days following the settlement-delivery date of the Offer subject to certain customary exceptions.
-- Terms of subscription and purchase
Persons wishing to participate in the Fixed Price Offer must lodge their orders with an authorised financial intermediary in France no later than 5 p.m. (Paris time) on 25/03/2026 for OTC subscriptions and 8 p.m Paris time for online subscriptions, if this option is granted to them by their financial intermediary, unless in cases of early closure or extended trading.
-- Revocation of orders
Subscription orders received from individuals that placed them online as part of the Fixed Price Offer may be revoked online until the closing of the Fixed Price Offer (8 p.m. Paris time on 25/03/2026). It is up to the individuals to contact their financial intermediary to check whether online orders can be revoked other than through the Internet.
-- Eligibility of the securities for PEA and PEA-PME equity savings plans, a reduction in income tax and the
provisions of Article 150-0 B ter of the French General Tax Code
IEVA Group confirms that it complies with the eligibility criteria for PEA and PEA-PME equity savings plans referred to in Articles L.221-32-2 and D.221-113-5 et seq. of the French Monetary and Financial Code. The IEVA Group shares can thus be fully integrated into PEA and PEA-PME plans and benefit from tax advantages.
The Company is also eligible for the provisions of Article 150-0 B ter of the French General Tax Code, which allows persons who have sold securities contributed within three years of said contribution to benefit from the continuation of the tax deferral in the event of subscription in cash.
The persons concerned should obtain information from their usual tax adviser on the taxation applicable to their particular case, in particular with regard to the subscription, acquisition, holding and disposal of IEVA Group shares.
-- Availability of the Information Memorandum
The Information Memorandum is available free of charge upon request to the Company, whose registered office is located at 87, rue Réaumur, 75002 Paris, and in electronic form on the Euronext website (www.euronext.com) and the Company's website (https://bourse.ievagroup.com).
-- Risk factors
Any investment in equities involves risks. Before making an investment decision, investors are invited to refer to Part 1/Chapter 3 "Risk factors" and Part 2/Chapter 1 "Risk factors related to the Offer" contained in the Information Memorandum.
Listing sponsor and advisor
Lead arranger and bookrunner
Legal advisor
Financial communication
Find out more about IEVA Group's IPO at:
https://bourse.ievagroup.com
CONTACTS
SEITOSEI.ACTIFIN - Marianne Py
IEVA GROUP
Financial Communication
Investor Relations
+33 (0)6 85 52 76 93
investisseurs@ievagroup.com
ievagroup@seitosei-actifin.com
SEITOSEI.ACTIFIN - Isabelle Dray Gaelle Bouvier
Financial Press Relations Group Communications
+33 (0)6 85 36 85 11 +33 (0)6 16 37 10 34
isabelle.dray@seitosei-actifin.com gaelle.bouvier@ievagroup.com
DISCLAIMER
This press release and the information contained herein do not constitute an offer to sell or subscribe to, or a solicitation of an offer to purchase or subscribe to, shares in IEVA Group in any country.
This press release is promotional material and not a prospectus within the meaning of Regulation (EU) 2017/1129 of the European Parliament and of the Council of June 14, 2017 (the "Prospectus Regulation"), which forms part of UK domestic law pursuant to the European Union (Withdrawal) Act 2018 (the "EUWA"). (Withdrawal) Act 2018) (the "EUWA").
This press release does not constitute a public offering of securities in the United Kingdom within the meaning of the Public Offers and Admissions to Trading Regulations 2024 ("POATR"). It is directed only at persons who fall within an exception to the prohibition on public offers under the POATR and who are: (i) investment professionals within the meaning of section 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 ("Financial Promotion Order"), (ii) entities falling within section 49(2)(a) to (d) of the Financial Promotion Order, (iii) located outside the United Kingdom, or (iv) persons to whom an invitation or inducement to participate in an investment activity may be lawfully communicated in accordance with section 21 of the Financial Services and Markets Act 2000. These persons are collectively referred to as "Eligible Persons."
This press release does not constitute an offer to sell securities or any solicitation of an offer to purchase or subscribe for securities in the United States of America.
The shares, or any other securities, of IEVA Group may not be offered or sold in the United States of America unless they are registered under the U.S. Securities Act of 1933, as amended, or are exempt from such registration requirements.
The shares of IEVA Group will be offered or sold only outside the United States of America and in offshore transactions, in accordance with Regulation S of the Securities Act.
IEVA Group does not intend to register the offering in whole or in part in the United States of America or to make a public offering there.
With respect to Member States of the European Economic Area other than France (each, a "Member State"), no action has been taken and will be taken to permit a public offering of the securities referred to in this press release that would require the publication of a prospectus in a Member State.
Consequently, the securities may be offered in these Member States only: (i) to qualified investors, as defined by the Prospectus Regulation; (ii) to fewer than 150 natural or legal persons, other than qualified investors (as defined by the Prospectus Regulation) per Member State; or (iii) in all other cases where the publication of a prospectus by IEVA Group is not required under the provisions of Article 1(4) of the Prospectus Regulation; and provided that none of the offers referred to in paragraphs (i) to (iii) above requires the publication by IEVA Group of a prospectus in accordance with the provisions of Article 3 of the Prospectus Regulation or a supplement to the prospectus in accordance with the provisions of Article 23 of the Prospectus Regulation.
For the purposes of this notice, the term "public offering" in relation to securities in a given Member State means any communication addressed in any form and by any means to persons and presenting sufficient information on the terms of the offering and the securities to be offered, so as to enable an investor to decide to purchase or subscribe for such securities in that Member State.
These sales restrictions relating to Member States are in addition to any other sales restrictions applicable in Member States.
This press release does not constitute an offer to the public of financial securities in the United Kingdom and is intended only for "qualified investors " (as defined in the Prospectus Regulation, which forms part of domestic law pursuant to the EUWA), who are (i) investment professionals within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as currently in force, hereinafter the "Financial Promotion Order"), (ii) are referred to in section 49(2)(a) to (d) ("high net worth companies, unincorporated associations, etc. ") of the Financial Promotion Order, (iii) are outside the United Kingdom, or (iv) are persons to whom an invitation or inducement to engage in investment activities (within the meaning of section 21 of the Financial Services and Markets Act 2000) in connection with the issuance or sale of any securities may be legally communicated, directly or indirectly (all such persons being collectively referred to as the "Authorized Persons").
This press release is intended solely for Authorized Persons and may not be used by any person other than an Authorized Person.
This press release contains information about the objectives of IEVA Group as well as forward-looking statements. This information is not historical data and should not be interpreted as guarantees that the facts and data stated will occur.
This information is based on data, assumptions, and estimates that IEVA Group considers reasonable. The latter operates in a competitive and rapidly changing environment. It is therefore unable to anticipate all risks, uncertainties, or other factors that may affect its business, their potential impact on its business, or the extent to which the materialization of a risk or combination of risks could result in results that differ significantly from those mentioned in any forward-looking information.
IEVA Group draws your attention to the fact that forward-looking statements are in no way a guarantee of its future performance and that its actual financial position, results, and cash flows, as well as developments in the sector in which IEVA Group operates, may differ significantly from those proposed or suggested by the forward-looking statements contained in this document.
Furthermore, even if the financial situation of IEVA Group, its results, cash flows, and developments in the sector in which IEVA Group operates were consistent with the forward-looking information contained in this document, these results or developments may not be a reliable indication of IEVA Group's future results or developments.
This information is provided only as of the date of this press release.
IEVA Group undertakes no obligation to publish updates to this information or the assumptions on which it is based, except as required by applicable law or regulation.
The distribution of this press release may be subject to specific regulations in certain countries.
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[1] Conditional and within the limits of available ceilings
[2] Source: Grand View Research, 2025
[3] Unaudited revenue as of December 31, 2025 on a pro forma basis including the acquisition of My Little Paris on 1 January 2025
4 Including acquisitions made by Ieva Group since 2020
----------------------------------------------------------------------------------------------------------------------- Regulatory filing PDF file
File: IEVA Group, the leader in personalised beauty and wellness, announces its IPO on Euronext Growth Paris
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Language: English
Company: IEVA GROUP
87 rue Réaumur
75002 Paris
France
Euronext Ticker: -
AMF Category: Inside information / Issuer activities (acquisitions, sales...)
EQS News ID: 2289206
End of Announcement EQS News Service
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2289206 11-March-2026 CET/CEST
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March 11, 2026 03:00 ET (07:00 GMT)
