MORRISVILLE, NC / ACCESS Newswire / May 4, 2026 / Head To Toe Brands, a premier portfolio company including The Lash Lounge, Frenchies Modern Nail Care, Bishops Cuts & Color, and Delta Crown Hair Extensions, and Netsertive, a marketing technology platform provider for multi-location and franchise brands, are proud to highlight strong Return on Ad Spend (ROAS) performance across supported brands, including The Lash Lounge and Frenchies Modern Nail Care, as the teams continue to advance back-end technology and systems integrations.
Head To Toe and Netsertive recently completed a CRM and Multi-Location Experience (MLX) Platform integration, which connects digital advertising efforts directly to unit-level business outcomes, allowing the Home Office and franchisees to see exactly how digital marketing spend translates into revenue. The partnership has also incorporated first-party data and creative testing, extracted AI-driven lead insights, and leveraged the ROAS integration to adjust platform allocation and maximize return.
Bridging the Gap Between Clicks and Revenue
Utilizing the MLX Platform and deep CRM integrations, including real-time syncing with systems like Zenoti, Head To Toe Brands has moved beyond simple lead tracking. This closed-loop measurement enables campaigns to be optimized based on Return on Ad Spend (ROAS) rather than just cost-per-click.
"Our partnership with Netsertive has really evolved over time, but the biggest shift has been removing the guesswork from performance," says Janae Ver Helst, Digital Marketing Director at Head To Toe Brands. "With Frenchies, connecting our marketing data directly to Zenoti allows us to tie leads directly to purchase data. That visibility makes a huge difference. We can clearly see what's driving revenue and use that to help our franchisees lean into what's working and invest more confidently."
The partnership has already delivered significant network-wide wins for Head To Toe Brands as of Q2 2026, highlighted by The Lash Lounge achieving a 33% decrease in cost per lead and a 58% increase in monthly leads with only a 5% increase in spend YOY. Simultaneously, Frenchies Modern Nail Care reached 100% visibility into marketing-generated revenue through the new ROAS integration, with all participating locations maintaining a positive ROAS as of Q1 of 2026. This success was further bolstered by high-intent search strategies that maintained high-quality lead volume and seasonal campaigns that achieved a notable 2.16 ROAS for local studios.
"So many franchise brands today are held back by fragmented systems, siloed data, and disjointed marketing," says Erin Martin, VP of Marketing at Netsertive. "Head To Toe tackled this and has built a powerful marketing engine for their brands-by integrating and centralizing analytics, extracting clarity and context on consumer behavior with the use of AI, and applying those learnings to campaigns. It's been an incredible partnership, and we're excited for the future of Head To Toe Brands as they grow their portfolio."
To learn more about Head To Toe Brands, visit www.httbrands.com.
To learn more about how Netsertive's AI-driven marketing solution can help your multi-location business acquire more local customers online, please visit www.netsertive.com.
About Head To Toe Brands
Head To Toe Brands is a multi-brand franchisor in the beauty and wellness industry, supporting a portfolio that includes The Lash Lounge, Frenchies Modern Nail Care, Bishops Cuts/Color, and Delta Crown Hair Extensions.
Backed by The Riverside Company, Head To Toe Brands partners with franchise owners to deliver premium guest experiences while driving scalable, data-informed growth across its systems. With a focus on operational excellence, brand differentiation, and long-term franchisee success, the company provides the infrastructure, marketing, and support needed to grow high-performing, multi-unit businesses.
About Netsertive
Netsertive delivers multi-location marketing technology solutions that enable franchise brands and multi-location businesses to execute localized marketing at the intersection of our proprietary technology and deep hyper-local expertise. Our Multi-Location Experience Platform creates, deploys and provides the data to efficiently manage profitable, localized marketing at scale while you focus on delivering value to your customers.
Over 1,500 retailers, franchises, auto dealers, and media companies trust our unique solution that couples our technology and team to execute localized content, advertising & insights at scale . Learn how Netsertive can enable you to deliver highly effective, localized marketing experiences at www.netsertive.com.
Contact Information:
Erin Martin
206-436-2719
Emartin@netsertive.com
SOURCE: Netsertive
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/business-and-professional-services/head-to-toe-brands-and-netsertive-drive-multi-brand-growth-power-1162730
