ELLON, Scotland, June 11, 2026 (GLOBE NEWSWIRE) -- BrewDog, one of the U.K.'s leading and most recognizable craft beer brands, part of Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), is rolling pint prices back to approximately 1998 levels across its Scottish bar estate for a 72-hour bank holiday weekend, while also launching a limited-time e-commerce bundle to give fans multiple ways to celebrate the Scottish national team's return to the international stage.
For one weekend only, fans can enjoy Headliner beers for £2 a pint, a nod to the last time Scotland competed at this level and celebrate being part of the worldwide tournament.
Lauren Carrol, Chief Commercial Officer, BrewDog, said, "It's been a long wait. Scotland stepping back onto the international stage is a proper moment, and we wanted to mark it in true BrewDog style, no complicated mechanics, just great BrewDog beer at 1998 prices and a reason to get everyone together."
The in-bar offer runs from Sunday June 14 through Tuesday June 16 and is available on a walk-in basis across BrewDog's Scottish locations, including:
- BrewDog DogTap Ellon
- BrewDog Castlegate
- BrewDog Merchant City
- BrewDog Edinburgh Lothian Road
- BrewDog DogHouse Edinburgh
The promotion applies to BrewDog's Headliner range, with pricing aligned to the average cost of a pint in Scotland in 1998.
Across the weekend, select locations will also feature guest taps from Tilray's U.S. craft beer portfolio, introducing additional variety and reinforcing BrewDog's connection to a broader global beer network.
Alongside the bar activation, BrewDog is launching a limited-time online offer designed for at-home occasions. The "Back Since '98" Match Day Bundle features 20 cans for £19.98 and is available from 12:00 a.m. on June 12 through 11:59 p.m. on June 15 via BrewDog.com: https://brewdog.com/products/back-since-98
The bundle includes:
- 4 x Hazy Jane
- 4 x Wingman
- 4 x Juice Shack
- 4 x Cold Beer
- 4 x Lost Lager
BrewDog is also introducing limited-edition Tartan Army-inspired cans, available online:
https://brewdog.com/products/scotland-punk-ipa
The Scotland-focused activation forms part of BrewDog's wider 'Underdog' summer football campaign across the U.K., spanning retail, bars and e-commerce, with local executions designed to drive footfall and create standout fan moments.
The promotion is available for a limited time across participating BrewDog bars in Scotland and via BrewDog.com. BrewDog encourages responsible consumption. Terms and conditions apply.
About BrewDog
BrewDog has always had one mission: making people as passionate about great beer as we are.
From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007.
Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world's most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets.
BrewDog's future will continue to be shaped by the three things that matter most: People, Planet and Beer.
For more information, visit www.brewdog.com or follow @BrewDog on social media.
About Tilray Brands
Tilray Brands, Inc. ("Tilray") (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
For more information on how we are elevating lives through moments of connection, visit?Tilray.com?and follow @Tilray on all social platforms.
Forward-Looking Statements
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For further information, please contact
Media: news@tilray.com
Investors: investors@tilray.com
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